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"Which of the following is an example of secondary data?
A. Your company observes the behavior of people who visit your website.
B. Your company conducts a customer profile survey.
C. Your company collects and analyzes data from the U.S. Census.
D. Your company collects credit card information from customers.
Please select the best answer from the choices provided."
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Answer
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Step 1:Let's solve this step by step:
Step 2:: Understanding Secondary Data
Secondary data is information that has already been collected, compiled, and published by someone else, outside of the current research project. It is pre-existing data that was not originally gathered by the current researcher.
Step 3:: Analyzing the Options
A. Website visitor behavior observation - This is primary data because the company is directly collecting and observing the behavior themselves. B. Customer profile survey - This is primary data because the company is directly conducting the survey and collecting original information. C. U. S. Census data - This is a classic example of secondary data. The U. S. Census Bureau collects and publishes data that other organizations can use for research. D. Credit card customer information - This is primary data collected directly by the company from its own customers.
Final Answer
Your company collects and analyzes data from the U. S. Census.
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