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BCOM/230 Business Communication for Accountants: Communication and the Audience - Document preview page 1

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BCOM/230 Business Communication for Accountants: Communication and the Audience

A study on how accountants should tailor communication for different audiences, ensuring clarity and effectiveness.

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BCOM/230 Business Communication for Accountants: Communication and the Audience - Page 1 preview imageCommunication and the Audience1BCOM/230 Business Communication for Accountants:Communication andthe AudienceAnalyzethe various communication formats used to convey the results of a due diligence reportfor ABC Company. Discuss how the choice of communication method (email, memo, letter, andreport) influences the way the information is presented, taking into account the role of thecommunicator, the audience, and the formality of the situation. How does each format serve itspurpose in business decision-making?Word Count Requirement:750-1000 words.Communication and the AudienceTeam namesBCOM/230Business Communication for AccountantsDateJanuary 10, 2011Instructor NameAbstractWhen preparing to communicate information within a business organization a person must firstconsider the role, audience, format, and topic. The role represents the person who is writing thereport and his or her position within the organization. The audience is the person or group whowill be receiving the report, for instance a manager, a peer, or the Chief Executive Officer.Whenpicking atype format,a person first decidesit isa formal or informal manner and then
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BCOM/230 Business Communication for Accountants: Communication and the Audience - Page 3 preview imageCommunication and the Audience2selectwhether he or she wants to senditas a memo, e-mail,letter, report,or presentation. Thetopic is the body of the report; it could be a recommendation for action, status of aninvestigation, or summary of a meeting. Below is four examples of different methods tocommunicating the results of a due diligence report recently completed forABC Company.E-mailhelpmaking business decisionsquicklybecause itallowsprompt interactionsfrom allassociatedin the decisions.The example below is aninformale-mailbetween peer. Thee-mail is from Beth, the staff accountant to the Accounting team. The e-mail advises theaccounting department of the status of the due diligence investigation.FromBeth@ abc_company.netToAccounting Team@abc_company.netCCJohn@ abc_company.netSubject Financial Statements and data for JJJ CompanyGood Morning, TeamWe have been working thoroughly for months sifting through the financial statements of the JJJCompany performing our due diligence in anticipation of acquiring this company.Theinvestigation has brought to light some surprisingly negative results.After reviewing the data bysales department, I generated some figures to form a projection report for future sales. Review ofthe financial statements is by sales quarter. As the facts compiled, the results were that the salesnumbers were not enough to cover expenditures, thus proving financial instability of JJJCompany.Although JJJ Company has many contacts that could obviously strengthen ABC Company’sportfolio. JJJ Company has no reserves left to sustain the business any longer. Acquiring thiscompany would be a big financial risk and would prove to be catastrophic for our Company.We need to wait for the Chief Executive Officer to advise the outcome of the merger. Perhapsthey could think of another way to save JJJ Company. We will hope for the best.
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BCOM/230 Business Communication for Accountants: Communication and the Audience - Page 4 preview imageCommunication and the Audience3I want to thank all of you for your hard work during this assignment. Our department loggedmany hours during this due diligence process. I want to indicate that although it is not easy tostay on top of our regular duties but during the extensive research of the financial documentation,everybody succeeded. This project was very time-consuming, but we worked as a team,compiled the information, and presented the facts as best we could. You should be proud ofyourselves.Thank you.BethConclusionE-mail is the most exhilarating business communication developmentwithinthe past fewyears. E-mail hassurfacedas aconventionalform ofcompany communiquéin a short time. E-mails sentmoredaily than there is US postal mail. E-mailsreceived instantly and responded toquickly, depending on therecipient.Within business, it is necessary to communicate with fellow employees about importantinformation. One effective method for communicating is a memo. This particular memo is toDana, marketing manager from John, accounting manager. The memo advises marketingmanager of the results of the review of JJJ’s financials. This memo is more informal with someaccounting explanations included. Both of these managers have worked together and conversedin the past, so it is appropriate that this memo is informal.MemorandumTo:Dana, Marketing ManagerFrom:John, Accounting ManagerDate:January 10, 2011
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