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BSA 502 Riordan Manufacturing: Sales and Marketing

This assignment examines the sales and marketing strategies used by Riordan Manufacturing to enhance business performance.

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    RIORDAN MANUFACTURING: SALES AND MARKETING 1 BSA 502 Riordan Manufacturing: Sales and Marketing Evaluate Riordan Manufacturing’s current sales and marketing systems, including its use of customer relationship management (CRM) and historical sales data. Discuss the challenges associated with disparate record - keeping methods across departments and propose a standardized solution to improve efficiency, customer satisfaction, and revenue forecasting. Provide specific recommendations for system integration and modernization. Word Count: 1,200 – 1,500 words.

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