Liberty University BUSI 300 Test Exam 2 Complete Solution Correct Answer Key

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Liberty University BUSI 300Test Exam 2 Complete Solution CorrectAnswer KeyBecause of the legal implications involved in refusing credit, you should avoid tellingapplicants the specific reason(s) why you must deny them creditA company plans todownsize over the next year. Which of the following would be the BESTway to prepare employees for this negative announcementTo minimize disappointment and maintain a positive relationship, the inductive strategy is thebest way to organize messages that refuse requestsWhich of the following is FALSE when offering guarantees and free trial offers in persuasivemessagesWhich of the following is the suggested four-step sequence for an inductive outlineWhich of the following is FALSE concerning a persuasive claim messageIn some circumstances, placing a refusal in the first sentence is justifiedWhich sentence is a good example of a buffer for a bad news messageA well-written message acknowledging a customer’s order usually will likely result inParagraphs in a persuasive message are typically long in order to achieve the writer's persuasivepurposeWhich of the following sentences provides the most effective incentive for consumers tocomplete and return a survey about laundry detergentsIgnacio is asking for a refund or a replacement for a recently purchased malfunctioning DVDplayer; his request for the refund or replacement would be consideredThe central selling point in a persuasive messageAs compared to letters, memos and email are channels for sharing information of a somewhat____ natureWhich of the following are FALSE when writing bad-news messages“I have received and read your letter of April 12” is an effective neutral way to begin the firstparagraph of a bad-news message.A sincere apology message to a customer for a serious mistake made would likely beconsidered by the customer as

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Depending on the situation, a thank-you message can be handwritten, printed on letterhead, orsent electronicallyMemorandums, or memos, are appropriate for communication both inside and outside thecompanySelection of the deductive or inductive method of organizing business messages depends onthe probable reaction of the receiver to the messageSince the main message of a negative-news message is the bad news, more space should bedevoted to the refusal than to the explanations for the refusalWhich of the following is an effective device for gaining attention in a persuasive messageJawon is a training and development manager who has been asked by a professor to speak toher class about careers in training. However, since he is currently conducting an important staffdevelopment program, his schedule is very busy, and he must refuse the request. What wouldbe the BEST way to end his messageWhich of the following summarizes the AIDA steps in the persuasive processGoodwill messages can be designed to build strong, lasting relationships among employees,clients, customers, and various other groupsMemos or email messages are the most frequent methods for sharing procedures andinstructions for internal business communication when a written record is neededWhich statement best describes the appropriateness of the following product claim in a salesletter? "Viruscanis the best virus defense product available. It offers the most sophisticatedand comprehensive protection for your data."The principles used in selling an idea are similar to those used in selling productsTo overcome receiver resistance to apersuasive appeal, the price typically should beMelody is responding negatively to a request for a claim. Which of the following would sheNOT do in composing her message to the customerThe steps for the deductive sequence approach for a good-news message areIf you need to convey information that contains good-or neutral-news, you could useDelnisha, a customer service representative for the manufacturer of Marathon brand faucets,receives a large order from a small contractor. Which of the following is the BEST way forDelnisha to begin a message saying the company does not sell directly toend usersWhen writing a message offering constructive criticism, one’s primary consideration shouldbe

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An effective opening for a bad-news messageWhich of the following provides the BEST opening line in a persuasive memo asking thecompany president to provide extra funds for advertising a new cat food lineTo avoid litigation, some credit-granting companiesWhich of the following is FALSE about persuasive communicationPersuasive requests differ from routine requests in thatBonita wants to sell her consulting abilities to a potential client. She should use principles thatare similar to those used in selling products and servicesWhich of the following is the BEST way to draw attention to an enclosure that accompanies asales messageWhich of the following is the BEST suggestion to follow when refusing a requestWhich of the following is the BEST introduction of a product or service in a sales messageWhen writing complex procedures that should be completed in a particular order, whichmethod is BESTKen is preparing a persuasive message to business owners in his community. Before he writeshis message he should try to understand what characteristics these owners have in common,such as the goals and educational statusIn a credit refusal message, your main purpose is to tactfully say “no” since the recipient is apoor credit risk and not a potential customerClaims related to product warranties, guarantees, or contractual conditions are typically ____claimsA recommended way to subordinate the price of a product is to reveal it in a sentence that alsorefers to the central selling pointWhich is the BEST choice for the first sentence of a sales messageEmail messages and memos differ from letters in that they are

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