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Liberty University BUSI 300 Test Exam 2 Complete Solution Correct Answer Key

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    Liberty University BUSI 300 Test Exam 2 Complete Solution Correct Answer Key Because of the legal implications involved in refusing credit, you should avoid telling applicants the specific reason(s) why you must deny them credit A company plans to downsize over the next year. Which of the following would be the BEST way to prepare employees for this negative announcement To minimize disappointment and maintain a positive relationship, the inductive strategy is the best way to organize messages that refuse requests Which of the following is FALSE when offering guarantees and free trial offers in persuasive messages Which of the following is the suggested four - step sequence for an inductive outline Which of the following is FALSE concerning a persuasive claim message In some circumstances, placing a refusal in the first sentence is justified Which sentence is a good example of a buffer for a bad news message A well - written message acknowledging a customer’s order usually will likely result in Paragraphs in a persuasive message are typically long in order to achieve the writer's persuasive purpose Which of the following sentences provides the most effective incentive for consumers to complete and return a survey about laundry detergents Ignacio is asking for a refund or a replacement for a recently purchased malfunctioning DVD player; his request for the refund or replacement would be considered The central selling point in a persuasive message As compared to letters, memos and email are channels for sharing information of a somewhat ____ nature Which of the following are FALSE when writing bad - news messages “I have received and read your letter of April 12” is an effective neutral way to begin the first paragraph of a bad - news message. A sincere apology message to a customer for a serious mistake made would likely be considered by the customer as

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    Depending on the situation, a thank - you message can be handwritten, printed on letterhead, or sent electronically Memorandums, or memos, are appropriate for communication both inside and outside the company Selection of the deductive or inductive method of organizing business messages depends on the probable reaction of the receiver to the message Since the main message of a negative - news message is the bad news, more space should be devoted to the refusal than to the explanations for the refusal Which of the following is an effective device for gaining attention in a persuasive message Jawon is a training and development manager who has been asked by a professor to speak to her class about careers in training. However, since he is currently conducting an important staff development program, his schedule is very busy, and he must refuse t he request. What would be the BEST way to end his message Which of the following summarizes the AIDA steps in the persuasive process Goodwill messages can be designed to build strong, lasting relationships among employees, clients, customers, and various other groups Memos or email messages are the most frequent methods for sharing procedures and instructions for internal business communication when a written record is needed Which statement best describes the appropriateness of the following product claim in a sales letter? "Viruscan is the best virus defense product available. It offers the most sophisticated and comprehensive protection for your data." The principles used in selling an idea are similar to those used in selling products To overcome receiver resistance to a persuasive appeal, the price typically should be Melody is responding negatively to a request for a claim. Which of the following would she NOT do in composing her message to the customer The steps for the deductive sequence approach for a good - news message are If you need to convey information that contains good - or neutral - news, you could use Delnisha, a customer service representative for the manufacturer of Marathon brand faucets, receives a large order from a small contractor. Which of the following is the BEST way for Delnisha to begin a message saying the company does not sell directly to end users When writing a message offering constructive criticism, one’s primary consideration should be

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    An effective opening for a bad - news message Which of the following provides the BEST opening line in a persuasive memo asking the company president to provide extra funds for advertising a new cat food line To avoid litigation, some credit - granting companies Which of the following is FALSE about persuasive communication Persuasive requests differ from routine requests in that Bonita wants to sell her consulting abilities to a potential client. She should use principles that are similar to those used in selling products and services Which of the following is the BEST way to draw attention to an enclosure that accompanies a sales message Which of the following is the BEST suggestion to follow when refusing a request Which of the following is the BEST introduction of a product or service in a sales message When writing complex procedures that should be completed in a particular order, which method is BEST Ken is preparing a persuasive message to business owners in his community. Before he writes his message he should try to understand what characteristics these owners have in common, such as the goals and educational status In a credit refusal message, your main purpose is to tactfully say “no” since the recipient is a poor credit risk and not a potential customer Claims related to product warranties, guarantees, or contractual conditions are typically ____ claims A recommended way to subordinate the price of a product is to reveal it in a sentence that also refers to the central selling point Which is the BEST choice for the first sentence of a sales message Email messages and memos differ from letters in that they are

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