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Liberty University BUSI 311 Quiz 4 Complete Solutions Correct Answers Key

A complete Quiz 4 solution for BUSI 311, ensuring accurate answers.

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    Liberty University BUSI 311 quiz 4 complete solutions correct answers key 4 different versions. Question 1 External influences include consumers' motivation, attitudes, perceptions, learning, memory and retrieval, personality, values, emotions, and behavioral intentions. Question 2 Advertising, public relations, and campaigns are best described as the promotion component of the marketing mix. Question 3 The practice of selecting target markets, and creating, communicating, and delivering value to selected customers in a manner that is both sustainable and differentiated from the competition is called______. Question 4 The study of _______seeks to understand how every day people select, secure, use, and dispose of products, services, experiences, or ideas to satisfy their needs. Question 5 Judy set up a health savings account (HSA) at her financial institution and contributed consistently for future medical expenses after retirement. Upon eligibility, she had to travel many miles across the country to see a specific dermatologist, but it was worth it to her because she believed the treatment would make her feel healthier. The difference between the benefits Judy perceived and the costs to receive the benefits explain her_______. Question 6 The controllable variables of the organization are referred to as the______. Question 7 The marketing plan is derived from the ___________. Question 8 Highly successful organizations know that if they focus on creating long term customer relationships they will generally achieve _________. Question 9 PHI, NOPP and HIPAA all are acronyms whose root words have implications around what? Question 10 Marketing is a management orientation centered on customer satisfaction and an organizational function that is integrally related to the entire organization's mission, objectives, and resources. Question 11 Jill, a manager in healthcare, is leveraging marketing strategies and tactics that will alter or create behaviors that have a positive effect on the targeted individuals or society as a whole. Jill is implementing_______.

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    Question 12 A health care service is best described as the product component of the marketing mix. Question 13 Marketing is the process of promoting, advertising and personal selling to enable lifetime stakeholder relationships in a complex marketplace. Question 14 According to our text, addressing the dark side of marketing is primarily a government responsibility. Question 15 Computer systems were not used initially by clinicians because early systems: Question 16 Marketing is the process of _____________. Question 17 Which of the following is not an accurate statement? Question 18 Which level of the EMRAM represents an organization's ability to electronically exchange data with other organizations? Question 19 According to the text, a production oriented healthcare organization focuses on ___. Question 20 What methods are defined by the HITECH portion or ARRA to increase adoption of EMRs in hospital and physician settings? Question 21 Which of the following strategic marketing elements is closest to tactical implementation? Question 22 Reports by what organization brought to the American public the issues and/or opportunities in safer care through the use of computers? Question 23 Software applications in healthcare have traditionally been used to manage ________. Question 24 Which are potential benefits in having clinical data automated and able to exchange with other care settings? Question 25 Noche is a healthcare marketer who needs to determine if a specific market is identifiable, divisible, accessible, and has enough potential to justify the allocation of organizational resources. What is the next step in the marketing segmentation process? Question 26 Which of the following is Protected Health Information? Question 27 Derived demand is the term given to indicate that the demand for goods, services, and ideas in organizations is derived from consumer wants and needs. Which of the following

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    example(s) represent derived demand? Question 28 Business to business (B2B) healthcare marketing concentrates on organizational buyers. Which of the following examples does not represent a B2B application? Question 29 What trend in technology had the most influence on new and creative ways to enhance patient care in 2009 and the years immediately subsequent? Question 30 Strategic healthcare marketing seeks to satisfy customer needs through profitable relationships by creating, communicating, and delivering ________ in selected markets.

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    Question 1 External influences include consumers' motivation, attitudes, perceptions, learning, memory and retrieval, personality, values, emotions, and behavioral intentions. Selected Answer: A. False Question 2 Advertising, public relations, and campaigns are best described as the promotion component of the marketing mix. Selected Answer: A. True Question 3 The practice of selecting target markets, and creating, communicating, and delivering value to selected customers in a manner that is both sustainable and differentiated from the competition is called______. Selected Answer: A. marketing management Question 4 The study of _______seeks to understand how every day people select, secure, use, and dispose of products, services, experiences, or ideas to satisfy their needs. Selected Answer: C. consumer behavior Question 5 Judy set up a health savings account (HSA) at her financial institution and contributed consistently for future medical expenses after retirement. Upon eligibility, she had to travel many miles across the country to see a specific dermatologist, but it was worth it to her because she believed the treatment would make her feel healthier. The difference between the benefits Judy perceived and the costs to receive the benefits explain her_______. Selected Answer: A. customer value Question 6 The controllable variables of the organization are referred to as the______. Selected Answer: B. 4Ps Question 7 The marketing plan is derived from the ___________. Selected Answer: E. B and C (X) Question 8 Highly successful organizations know that if they focus on creating long term customer relationships they will generally achieve _________. Selected Answer: E. A and B

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    Question 9 PHI, NOPP and HIPAA all are acronyms whose root words have implications around what? Selected Answer: D. The privacy and security of patient information Question 10 Marketing is a management orientation centered on customer satisfaction and an organizational function that is integrally related to the entire organization's mission, objectives, and resources. Selected Answer: B. True Question 11 Jill, a manager in healthcare, is leveraging marketing strategies and tactics that will alter or create behaviors that have a positive effect on the targeted individuals or society as a whole. Jill is implementing_______. Selected Answer: B. social marketing Question 12 A health care service is best described as the product component of the marketing mix. Selected Answer: B. True Question 13 Marketing is the process of promoting, advertising and personal selling to enable lifetime stakeholder relationships in a complex marketplace. Selected Answer: A. False Question 14 According to our text, addressing the dark side of marketing is primarily a government responsibility. Selected Answer: A. False Question 15 Computer systems were not used initially by clinicians because early systems: Selected Answer: E. B and C Question 16 Marketing is the process of _____________. Selected Answer: B. creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large Question 17 Which of the following is not an accurate statement?

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    Selected Answer: A. The marketing concept holds that in interesting dynamic and competitive markets, organizations that are most likely to succeed are those that satisfy customer wants and needs better than their competitors, irrespective of profit. Question 18 Which level of the EMRAM represents an organization's ability to electronically exchange data with other organizations? Selected Answer: D. 7 Question 19 According to the text, a production oriented healthcare organization focuses on ___. Selected Answer: E. achieving organizational goals through product and clinical quality and the marketing adoption is low Question 20 What methods are defined by the HITECH portion or ARRA to increase adoption of EMRs in hospital and physician settings? Selected Answer: E. A and C Question 21 Which of the following strategic marketing elements is closest to tactical implementation? Selected Answer: E. positioning Question 22 Reports by what organization brought to the American public the issues and/or opportunities in safer care through the use of computers? Selected Answer: B. The Institute of Medicine (IOM) Question 23 Software applications in healthcare have traditionally been used to manage ________. Selected Answer: E. Business Operations Question 24 Which are potential benefits in having clinical data automated and able to exchange with other care settings? Selected Answer: E. B and C Question 25 Noche is a healthcare marketer who needs to determine if a specific market is identifiable, divisible, accessible, and has enough potential to justify the allocation of organizational resources. What is the next step in the marketing segmentation process?

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    Selected Answer: B. determining which segmentation variables to use Question 26 Which of the following is Protected Health Information? Selected Answer: D. All of the above Question 27 Derived demand is the term given to indicate that the demand for goods, services, and ideas in organizations is derived from consumer wants and needs. Which of the following example(s) represent derived demand? Selected Answer: E. All of the above. Question 28 Business to business (B2B) healthcare marketing concentrates on organizational buyers. Which of the following examples does not represent a B2B application? Selected Answer: A. A family decision making unit chooses an inclusive medical package from a long term assisted living offering. Question 29 What trend in technology had the most influence on new and creative ways to enhance patient care in 2009 and the years immediately subsequent? Selected Answer: A. Mobility & telecommunications Question 30 Strategic healthcare marketing seeks to satisfy customer needs through profitable relationships by creating, communicating, and delivering ________ in selected markets. Selected Answer: B. customer value Highly successful organizations know that if they focus on creating long - term customer relationships they will generally achieve _________. A. profits B. market share C. competitive prices

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    D. superior service E. A and B E. A and B A health care service is best described as the product component of the marketing mix. true Advertising, public relations, and campaigns are best described as the promotion component of the marketing mix. true According to our text, addressing the dark side of marketing is primarily a government responsibility. Selected Answer: false Judy set up a health savings account (HSA) at her financial institution and contributed consistently for future medical expenses after retirement. Upon eligibility, she had to travel many miles across the country to see a specific dermatologist, but it was worth it to her because she believed the treatment would make her feel healthier. The difference between the benefits Judy perceived and the costs to receive the benefits explain her_______. A. lack of confidence B. customer motivation C. aspirations D. customer value E. expectations D. customer value According to the text, a marketing oriented healthcare organization focuses on ___. A. achieving organizational goals by generating volume

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    and filling beds and marketing concept adoption is moderate B. achieving organizational goals through product and clinical quality and marketing adoption is moderate C. achieving organizational goals through product and clinical quality and marketing adoption is high D. achieving organizational goals by generating volume and filling beds and marketing concept adoption is low E. achieving organizational goals by identifying health care needs, creating, communicating, delivering value and marketing concept adoption is high E. achieving organizational goals by identifying health care needs, creating, communicating, delivering value and marketing concept adoption is high Noche is a healthcare marketer who needs to determine if a specific market is identifiable, divisible, accessible, and has enough potential to justify the allocation of organizational resources. What is the next step in the marketing segmentation process? A. developing the value proposition B. determining which segmentation variables to use C. identifying the consumer decision making process D. conducting marketing research E. A and B B. determining which segmentation variables to use Business - to - business (B2B) healthcare marketing concentrates on organizational buyers. Which of the following examples does not represent a B2B application? A. Local, state and national governments hire marketing consultants. B. Medical devices, pharmaceuticals, and medical surgical supplies comprise a large share of virtually every hospital's total expenditures. C. Google purchases health insurance coverage for

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    employees. D. Hospital buying centers contract enterprise - wide electronic records solution providers. E. A family decision making unit chooses an inclusive medical package from a long term assisted living offering. E. A family decision making unit chooses an inclusive medical package from a long term assisted living offering. The practice of selecting target markets, and creating, communicating, and delivering value to selected customers in a manner that is both sustainable and differentiated from the competition is called______. A. marketing management B. competitive positioning C. segmentation D. market intelligence E. A and B A. marketing management By understanding how people make decisions and the associated internal and external influences on the consumer decision - making process, a healthcare manager can anticipate consumer needs and develop solutions for those needs. TRUE Marketers should view customers as decision - makers. Selected Answer: TRUE Marketing is a management orientation centered on customer satisfaction and an organizational function that is integrally related to the entire organization's mission, objectives, and resources. TRUE

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    Internal influences include consumers' family and friends, reference groups, situational factors, culture and subculture, and marketing stimuli. false Derived demand is the term given to indicate that the demand for goods, services, and ideas in organizations is derived from consumer wants and needs. Which of the following example(s) represent derived demand? A. Employers purchase health insurance coverage for employees. B. Local, state and national governments hire marketing consultants. C. Hospital buying centers contract enterprise - wide electronic records solution providers. D. Medical devices, pharmaceuticals, and medical surgical supplies comprise a large share of virtually every hospital's total expenditures. E. All of the above. E. All of the above. According to the text, a production oriented healthcare organization focuses on ___. A. achieving organizational goals through product and clinical quality and the marketing adoption is moderate B. achieving organizational goals by generating volume and filling beds and the marketing concept adoption is low C. achieving organizational goals by generating volume and filling beds and the marketing concept adoption is moderate D. achieving organizational goals through product and clinical quality and the marketing adoption is low

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    E. achieving organizational goals through product and clinical quality and the marketing adoption is high D. achieving organizational goals through product and clinical quality and the marketing adoption is low Strategic healthcare marketing seeks to satisfy customer needs through profitable relationships by creating, communicating, and delivering ________ in selected markets. A. superior performance B. superior service C. return on investment D. customer value E. competitive offerings D. customer value Marketing is the process of _____________. A. facilitating exchange relationships with strategic partners and focusing on customer wants and needs B. creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large C. knowing the wants and needs of target markets and satisfying them relative to the competition D. creating, promoting and delivering products, services and ideas to achieve organizational goals E. promoting, advertising and personal selling to enable lifetime stakeholder relationships in a complex marketplace B. creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large Jill, a manager in healthcare, is leveraging marketing strategies and tactics that will alter or create behaviors that have a positive effect on the targeted individuals or

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    society as a whole. Jill is implementing_______. A. ethical marketing B. social marketing C. traditional marketing D. regulatory marketing E. target marketing B. social marketing Drucker, a leading management theorist, argues that the purpose of an organization is to create a customer and has only two basic functions which are_______. A. opportunity and costs B. customer value and satisfaction C. marketing and innovation D. core benefit value and brand equity E. none of the above C. marketing and innovation External influences include consumers' motivation, attitudes, perceptions, learning, memory and retrieval, personality, values, emotions, and behavioral intentions. false Health care policy is every health care manager's job Team management means

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