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MGT/498 Environmental Scan Paper - University of Phoenix

This paper involves conducting an environmental scan for an organization, analyzing external factors influencing business strategy.

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    Running head: ENVIRONMENTAL SCAN PAPER 1 MGT/498 Environmental Scan Paper - University of Phoenix Analyze the internal and external environments of two companies, IKON Office Solutions Inc. and A.O. Smith Water Products Company, through the use of a SWOT analysis. In your analysis, identify the competitive advantages, opportunities, weaknesses, and threats that each company faces. Additionally, explain how these factors influence the companies' business strategies and their effectiveness in maintaining sustainable competitive advantages. Provide recommendations on how these companies could enhance their strategic positioning in the future. Word Count Requirement: 1,200 – 1,500 words

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    Running head: ENVIRONMENTAL SCAN PAPER 2 Environmental Scan Paper MGT/498 University of Phoenix

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    Running head: ENVIRONMENTAL SCAN PAPER 3 There are internal and external elements that help a corporation determine their future. Environmental scanning monitors, evaluates, and disseminates the information from both the internal and external environments within the corporation. The internal and external elements are strategic factors that determine the corporation’s future. Environmental scanning can be conducted through a simple SWOT analysis that describes the strengths, weaknesses, opportunities, and threats as strategic factors for an organization. The internal environment of the corporation is the strengths and weaknesses variables within the organization. The external environment of the corporation is the opportunities and threats variables that are outside the organization. This paper will describe research of the internal and external environments of IKON Office Solutions Inc. and A.O. Smith Water Products Company through environmental scanning. Through a SWOT Analysis, determination of the competitive advantages will be made of both companies and the strategies that they are using. The environmental scan of these organizations will include information on how each one creates value and sustainability of competitive advantages through the use of business strategy. The paper will explain the measurement guidelines that the organizations use to verify their strategic effectiveness. The paper will also explain just how effective each company’s use of their measurement guidelines is. IKON Office Solutions Inc. IKON Office Solutions, Inc. is an industry leader in providing document management systems and services. The company offers copiers, laser facsimile systems, laser print devices, multi - functional products, digital imaging and printing systems, digital duplicators, workflow management products, and office supplies. IKON Office Solutions Inc. also provides

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