SaintGBA327Exam 2Latest 2015WinterQuestion1. Question:Web 2.0 refers to Web-delivered services and content paid for by:SM sponsors.users.advertisers.investors.Question 2. Question : Which of the following statements is true of socialCRM?Customers likely to generate the most business get the most attention from the organization.All the customer relationship processes in social CRM are structured and controlled.Each customer crafts his or her own relationship with the company.Though relationships emerge from joint activity, companies control the customers.Question 3. Question : When a student attends a business function for the purpose of meetingpeople and reinforcing relationships, he or she is investing in his or her:human capital.process capital.social capital.structural capital.Question 4. Question : A group considers Twitter to be far superior to Facebook and attempts toconvince others that this is true. When confronted with contrary evidence, the group members donot change their opinion. According to Gossieaux and Moran, which of the following kinds ofcommunities is most likely being illustrated in the given scenario?Defenders of beliefSeekers of the truthProprietary communityGated communityQuestion 5.Question : The primary risk of peer-to-peer support in the context of social mediaand customer service is:loss of control.loss of credibility.lack of privacy.increase in expenses.Question 6. Question : Social capital, unlike traditionalcapital:appreciates with time and never depreciates.depreciates with time and never appreciates.sometimes depreciates and at other times appreciates with time.Preview Mode
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