STR 581 Capstone Examination Part 3 Final Exam

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STR 581Capstone Examination Part 3 final exam1A firm must know where to position its product based on price andqualityregioncommunicationpromotional efforts2What type of strategy consists of geographical pricing, pricediscounts and allowances,promotional pricing, and differentiated pricing?Altered pricingPrice adaptationFixed pricingRegular prices3

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The marketing manager needs to know the cost of the research project before approving it.During whichstage of the marketing research process would such a consideration most likelytake place?Step 2–developing the research planStep 5–drafting the reportStep 1–defining the problemStep 4–analyzing the information4A valuableresult of task environment analysis with respect to geographic, demographic,psychographic and buyer-behavior factors is calledcompetitor profilecustomer profilefinancial positionvendor profile5New-to-the-world products are ________.

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existing products that are targeted to new geographical marketslow-cost products designed to obtain an edge in highly competitive marketsnew products that create an entirely new marketnew product enhancements that supplement establishedproducts6These social responsibilities are those that are voluntarily assumed by a business ororganization. They include public relations activities, good citizenship, and full corporate socialresponsibility.Discretionary responsibilityEmployee responsibilityEconomic responsibilityLegal responsibility7When diversification involves additions of a business related to the firm in terms of technology,markets or products, it involvesvertical diversification

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concentrated growthconcentric diversificationhorizontal integration8Which component of a marketing audit includes major developments in income, prices, savings,and credit that affect the company?TechnologicalCulturalEconomicPolitical9The ability tomeet humanity’s needs without harming future generations is now a top priority inmost corporate agendasustainabilityrules

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