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STR 581 Capstone Examination Part 3 Final Exam

A capstone exam evaluating strategic management concepts.

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    STR 581 Capstone Examination Part 3 final exam 1 A firm must know where to position its product based on price and  quality  region  communication  promotional efforts 2 What type of strategy consists of geographical pricing, price discounts and allowances, promotional pricing, and differentiated pricing?  Altered pricing  Price adaptation  Fixed pricing  Regular prices 3

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    The marketing manager needs to know the cost of the research project before approving it. During which stage of the marketing research process would such a consideration most likely take place?  Step 2 – developing the research plan  Step 5 – drafting the report  Step 1 – defining the problem  Step 4 – analyzing the information 4 A valuable result of task environment analysis with respect to geographic, demographic, psychographic and buyer - behavior factors is called  competitor profile  customer profile  financial position  vendor profile 5 New - to - the - world products are ________. 

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    existing products that are targeted to new geographical markets  low - cost products designed to obtain an edge in highly competitive markets  new products that create an entirely new market  new product enhancements that supplement established products 6 These social responsibilities are those that are voluntarily assumed by a business or organization. They include public relations activities, good citizenship, and full corporate social responsibility.  Discretionary responsibility  Employee responsibility  Economic responsibility  Legal responsibility 7 When diversification involves additions of a business related to the firm in terms of technology, markets or products, it involves  vertical diversification 

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    concentrated growth  concentric diversification  horizontal integration 8 Which component of a marketing audit includes major developments in income, prices, savings, and credit that affect the company?  Technological  Cultural  Economic  Political 9 The ability to meet humanity’s needs without harming future generations is now a top priority in most corporate agenda  sustainability  rules 

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