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Analysis of Dunkin' Donuts: Distinctive Competence, Core Competence, and Strategic Planning

This paper analyzes Dunkin' Donuts' distinctive competencies, core competencies, and their strategic planning process.

Hunter Harris
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Analysis of Dunkin' Donuts: Distinctive Competence, Core Competence, andStrategic Planning2) Select one of the companies below and conduct some basic research.State what youbelieve is the distinctive competence and core competence of your selected company.Givean example of how the values and mission statement help to shape planning.Also givesome internal and external factors that may influence the business in the future andexplain how they will influence the business.Respond substantively to two other learners.1.British Petroleum (BP)2.Facebook3.Hyundai4.Dunkin' Donuts5.NetflixI think the distinctive competence of Dunkin’ Donuts is their advertising is superior to itscompetitors. Dunkin’ Donuts awesome punch line “America runs on Dunkin” is remembered bymost coffee drinkers. Their core competence is that they are the “largest retailer of coffee-by-the-cup” (Dunkin’, 2012). As stated by Dunkin’ Donuts website “Dunkin' Donuts is the world'sleading baked goods and coffeechain, serving more than 3 million customers per day” (Dunkin’,2012).They are known everywhere; you can essentially find a Dunkin’ Donuts coffee shop justabout anywhere you go.The values of Dunkin’ Donuts help shape planning by setting a standardof quality to grow from. Dunkin’ Donuts ensures quality by their own experts“Dunkin' Donutsteam of experts carefully oversees its coffee to ensure a consistently high quality cup-from thecoffee cherries on the farm to the precise standards for brewing and serving Dunkin' Donutscoffee in stores” (Dunkin’, 2012). The company prides its self in providing a quality cup ofcoffee to it fan base. This value has a tremendous influence on planing for the future of thecompany because they will not cut corners on the quality of their products. They do not strive tobe the cheapest they want to be the best. Dunkin' can build a great plan for the future off of thisvalue.Some internal factors that could influence the company could be dedicating to many resources tocreating new products instead of improving existing products. This could lead to having manygood items instead of having the best products. Having the best will separate your product fromthe competition.An external factor is the economy. The company has to be aware of theeconomy and be flexible with the changes that will come. If Dunkin’ Donuts decided to put out anew product that costs seven dollars during an economic hardship they would lose the moneyand resources they dedicated to that product. When then should have focused on creating a cheapproduct that would draw in customers even in an economic down fall.ReferencesDunkin’ Donuts (Did You Know?). (2012). Retrieved fromhttp://www.dunkindonuts.com/content/dunkindonuts/en/coffee/didyouknow.htmlDunkin’ Donuts (Company Snapshot). (2012). Retrieved fromhttp://www.dunkindonuts.com/content/dunkindonuts/en/company.html

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