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Apple Brand Audit

An in-depth analysis of Apple's brand positioning, market strategy, and consumer perception.

Michael Davis
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10 months ago
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Marc SullivanBRM353–University of PhoenixThomasMelpolder*Apple Brand Audit

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*Background Summary*Founded in 1976, Apple has grown from a smallcomputer business to one of the most successful brandsin the world. Consumers have displayed anoverwhelming amount of brand loyalty due to theirgroundbreaking product lines, marketing tactics, andtheir ability to rise above their competition. Innovative,user-friendly, quality products have made Apple anddominant force in the consumer electronics market.Successfully implementing and improving these corevalues will only grow Apples brand equity allowing themto continually grow their company.

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*Introduction andObjective*Brand Audit Intro:Brand audit is concerned with the behavioral andpsychological nature of brand equity. It is simply an overview of abrands current position in the industry and how it compares to itscompetitors. It helps determine the strength and effectiveness of abrand strategy, consumer views and market position.*Objective:The brand chose is Apple and the objective is to show howthe brand currently stands and consumer views of the brand overall.After the audit we will be able to identify if Apple is flourishing inthe consumer electronics market. Brand audit will also identifystrengths, weaknesses, opportunities and how the brand is liked andby the end we will have a clear picture of Apples market position.
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Marketing

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