Assignment 2: LASA 1 Assignment the Leader as a Strategist Report

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Running head; HERLEY-DAVIDSON COMPANYHarley-Davidson CompanyAssignment 2: LASA 1 Assignmentthe Leader as a Strategist ReportNameInstitutionDateHarley-Davidson has built a strong brand identity globally, but entering the Brazilian marketpresents both opportunities and challenges. Drawing from the provided case study, criticallyevaluate Harley-Davidson's strategic approach for entering Brazil, particularly focusing on itsmarketing, pricing, and product strategies. In your response, discuss the company's strengths andweaknesses as highlighted in the SWOT analysis, and suggest how Harley-Davidson can adaptits global strategy to align with the cultural and economic conditions of Brazil. Provide concreterecommendations for successful market penetration and brand positioning in Brazil.Word Count Requirement: 1500-2000 words.

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