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BUS 445 Enhancing Customer Satisfaction through Targeted Survey Design and Critical to Quality Analysis

This paper investigates methods to enhance customer satisfaction through survey design and quality analysis.

Olivia Smith
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SURVEY1BUS 445Enhancing Customer Satisfaction through Targeted Survey Designand Critical to Quality AnalysisHow can the implementation of customer satisfaction surveys, incorporating Critical to Quality(CTQ) performancecharacteristics, help a restaurant like LaRosa's improve customer loyalty,retention, and overall satisfaction? Include in your response how specific survey questions, suchas seating preferences, food freshness, and cleanliness, can provide actionable insights forimproving the customer experience. (Word count: 300-500)This question requires a thorough understanding of the concepts discussed in the original textand encourages the student to elaborate on the importance of customer feedback and CTQ in thecontext of restaurant service.

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Document Details

University
Simon Fraser University
Course
BUS 445
Subject
Business Management

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