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BUS 475 Strategic Planning

A solved strategic planning assignment covering key frameworks and business applications.

Ethan Wilson
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Strategic Planning1Strategic PlanningNameBUS 475InstructorDate1.Power House Gym is expanding its business by launching a new division to offer onlineaccess to various exercise routines, healthy recipes, and additional services. In light ofthis, address the following:2.Discuss the strategic plan Power House Gym is proposing for growth and expansion.How does the inclusion of the new division contribute to the company’s future success?Evaluate the strengths and potential risks of these strategies, including competitiveanalysis, marketing campaigns, and customer engagement.3.Analyze the ethical, legal, and regulatory concerns related to both the new division andthe existing gym facilities. How does the company plan to address these issues, and whatpotential challenges might arise?4.Evaluate the effectiveness of utilizing technology and social media platforms (e.g.,Facebook, YouTube, and Google Analytics) in promoting the new division. How canPower House Gym benefit from these digital marketing strategies in terms of customeracquisition, retention, and brand awareness?5.Word Count Requirement:1,500–2,000 words.

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