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BUS499 Strategic Evaluation of Mergers and Acquisitions: A Comparative Analysis of Kellogg, EVOL, and Bright Harvest

Comparative study of merger and acquisition strategies.

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RUNNING HEAD: ASSIGNMENT 41Strategic Evaluation of Mergers and Acquisitions: A Comparative Analysis ofKellogg, EVOL, and Bright HarvestAssignment 4Adrion WhitakerInstructor’s NameBUS499May 27, 2014Evaluate the international anddomestic business strategies of Kellogg Company and EVOLFoods, focusing on their approaches to mergers and acquisitions. In your response, analyze thestrategic decisions of Kellogg’s acquisition of Pringles, and propose a potential merger oracquisition for EVOL Foods. Additionally, assess the international business-level strategy andcorporate-level strategy of Kellogg, and recommend suitable business-level and corporate-levelstrategies for EVOL Foods, which operates solely within the U.S. Provide specific examples andstrategic recommendations.Word Count Requirement:1500-2000 words.

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Document Details

University
Strayer University
Course
BUS 499
Subject
Business Management

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