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BUS620: Managerial Marketing : Pursing an online MBA program over an on-site program Byron Morgan University

This assignment explores the advantages of pursuing an online MBA program over a traditional on-site program.

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Running head:Pursing an online MBA1Pursing an online MBA program over an on-site programMr. Scott Byron FreemanBUS620: Managerial MarketingDr. Patricia RyanFebruary 12, 2025Develop a comprehensive 2,000-word marketing plan for an online MBA program at ByronMorgan University. Your plan should include an executive summary, target market analysis,competitor analysis, pricing strategy, marketing budget, and an implementation plan. Ensureproper citations and references.

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