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Class Notes for Framework for Marketing Management, 6th Edition

Stay ahead in class with Class Notes for Framework for Marketing Management, 6th Edition, an essential study resource.

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PrefaceJust asA Framework for Marketing Management,6th edition,is a shortened version ofKotler/Keller’sMarketing Management, 15thedition, theInstructor’s Manual (IM)for AFramework for Marketing Management,6th edition,provides the essentials of theMarketing Management, 15thedition,IM,including learning objectives,an executivesummary, suggested assignments and debates/discussion materials,and a chapter outline.For the instructor teaching a survey marketing management course, or a substantiallyabbreviated course, theFrameworkIMprovides the basis for additional flexibility. Forexample, if the course calls for the use of substantial case material, theFrameworkIMprovides the opportunity toselectcasesthat complement each chapter. The HarvardBusiness School Web site has a special section of recommended cases fora previouseditionthat may be adapted to use withA Framework for Marketing.https://cb.hbsp.harvard.edu/cbmp/resources/marketing/docs/MKT-Kotler-Keller.pdfThe Internet linkfor other casesis:http://harvardbusinessonline.hbsp.harvard.eduTo summarize, theFramework IMis organized as follows:•Learning/Teaching Objectives: Objectives that blend with and complementthe Kotler/Keller text learning objectives.•Executive Summary: An executive summary from the chapter•Assignments: Suggested assignments that align with the chapter content andinclude related articles in some instances•Chapter Outline: A detailed topic/sentence outline to provide an overallframework to determine when and how to utilize the suggested lectures and/orother support materials.

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Document Details

Subject
Nursing
Textbook
Community And Public Health Nursing...

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