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Devry BUS319 Week 2 Quiz 1

A Week 2 quiz assessing business planning and market analysis skills.

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Devry BUS319 week 2 quiz1Question 1. Question :(TCO 1) To serve both buyers and sellers, marketing seeks to _____ andsatisfy the needs and wants of prospective customers.Student Answer: changecreatemanipulatediscoverweighPoints Received: 3 of 3Comments:Question 2. Question : (TCO 1) A student would like to buy a sports car from the local dealer,but she cannot afford one. Marketing does not occur in this situation becauseStudent Answer: two or more parties have unsatisfied needs.there is no desire on the part of either party to satisfy its needs.one of the involved parties does not have the ability to satisfy its needs.there is no way for each party to communicate with one another.there has been no assessment of consumer wants and needs.Question 3. Question : (TCO 1) The first objective in marketing is to discover consumerStudent Answer: diversity.ability to pay.objectives.needs.synergy.Points Received: 3 of 3Comments:Question 4. Question : (TCO 6) Which of the following would be the best target market fortickets to the home games of the Indianapolis Colts professional football team?Student Answer: All people in the Indianapolis area.All people in the United States.All men in the United States.People in the Indianapolis area with an interest in professional football.Allpeople in the United States with an interest in professional football.Points Received: 3 of 3Comments:

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Document Details

University
DeVry University
Course
BUS 319
Subject
Business Management

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