Final Project: Revitalizing The Broadway Caf� for the 21st Century Strayer University
Business strategy project for revitalizing a caf�.
Amelia Davis
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Final Project: Revitalizing The Broadway Café for the 21st CenturyFinal Project: The Broadway CaféClick onwww.cohesioncase.comto view all of your assignments which are located in thecontent areas of the Cohesion Case Diagram tab. It is recommended that you work on eachpiece of the final project during the topic week in the course.Simply follow the hyperlinkin each component to view your assignment.Please completeparts 1 and 2 during Week4and parts 3, 4, and 5 during Week 10.The Broadway Café OverviewYou have recently inherited your grandfather’s coffee shop, The Broadway Cafe, which isconveniently located in downtown (your city). The cafe offers many different kinds ofspecialized coffees, teas, a full service bakery, and homemade sandwiches, soups, and salads.Your grandfather first opened The Broadway Cafe in 1952 and it was a local hotspot for manyyears.Unfortunately, business has been steadily declining over the last fiveyears. Although your grandfather was an expert at running the coffee shop,it is outdated. There are no computers in the store and all ordering takesplace manually. Your grandfather had a terrific memory and knew all of hiscustomers by name, but unfortunately, none of this information is located anywhere in the store.The family recipes for the baked goods and soups are also stored in your grandfather’s memory.Inventory is tracked in a note pad, along with employee payroll, and marketing coupons. TheCafe does not have a Web site, uses very little marketing except word-of-mouth, and essentiallystill operates the same as it did in 1952.Throughout this course you will own and operate The Broadway Cafe taking advantageof business practices discussed in this text to increase profits, keep the business running, and
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