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GB570 Managing the Value Chain as Competitive Advantage

Analysis of value chain management and its role in competitive advantage.

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Running head: VALUE CHAIN AS COMPETITIVE ADVANTAGE1Value Chain as Competitive AdvantageUnit 3 AssignmentJeniffer LopezGB570 Managing the Value ChainPricilla AaltonenKaplan UniversityJanuary 3, 2014How does understanding and managing a company's value chain contribute to creating acompetitiveadvantage, and how do companies like Walmart and IKEA successfully implement this strategy tooutperform their competitors? In your response, discuss the relationship between value chain,competitive advantage, and customer delight, while alsoconsidering examples of successful andunsuccessful companies. Provide a detailed analysis of these concepts, ensuring that your response isbetween 600-800 words.

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Document Details

University
Kaplan University School of Business and Management
Course
GB 570
Subject
Business Management

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