Harley-Davidson Company: Assignment 2: LASA 1 Assignment the Leader as a Strategist Report

Evaluation of Harley-Davidson�s corporate strategy and leadership approach.

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Running head; HERLEY-DAVIDSON COMPANYHarley-Davidson CompanyAssignment 2: LASA 1 Assignment the Leader as a Strategist ReportNameInstitutionDateAnalyze Harley-Davidson’s strategic approach in entering the Brazilian market. In your analysis,consider the company's mission, competitive landscape, and SWOT analysis. Discuss themarketing strategies that Harley-Davidson could implement in Brazil, including product, pricing,and communication strategies. How can Harley-Davidson leverage its brand image whileadjusting to the economic and cultural factors of the Brazilian market? Your answer should be1,500-1,800 words.

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