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IAB Marketing Practice Exam With Answers (121 Solved Questions)

IAB Marketing Practice Exam With Answers allows you to test your knowledge with real exam questions from previous years.

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IAB Digital Advertising CertificationExam Questions and Answers (GradedA+)Agency-ANSWER-An organization that, on behalf of clients, plans marketing andadvertising campaigns, drafts and produces advertisements, and places advertisementsin themedia.Advertiser-ANSWER-The company paying for the advertisement.Ad impressions-ANSWER-The count of ads which are served to a user. These can berequested by the user's browser (referred to as pulled ads) or they can be pushed, suchas e-mailed ads.Ad Ops-ANSWER-The team/function that is responsible for trafficking and optimizingdigital ad campaigns.Ad Server-ANSWER-a web server dedicated to the delivery of advertisements. Thistechnology specialization enables the tracking and management of advertising relatedmetrics.Campaign-ANSWER-In traditional marketing, a campaign is a series of advertisingmessages that share a single idea and theme. In digital advertising, a campaign willrefer to a set of ad buys from a specific ad network orpublisher.Click through rate-(CTR)-ANSWER-the percentage of ad impressions that wereclicked on as compared to the entire number of impressions; CTR% = [Clicks ÷ Imps]×100Creative-ANSWER-Otherwise known as the ad set, this is an image file, richmedia orsnippet of code that can be rendered as a display advertisement when entered into anad serving platform.CPM-ANSWER-Stands for Cost-per-thousand and is a media term describing the costto deliver 1,000 impressions.CPA-ANSWER-the cost of advertising based on a visitor taking some specificallydefined action in response to an ad. Examples of "Actions" include such things ascompleting a sales transaction, or filling out a form.

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