Information Technology For Managers, 2nd Edition Solution Manual
Information Technology For Managers, 2nd Edition Solution Manual helps you prepare for exams with a complete textbook overview.
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Information Technology For Managers1-1Chapter 1Managers: Key to Information TechnologyResultsSolutions to End of Chapter MaterialAnswers to What Would You Do Questions1.A new financial analyst at your firm has been tasked with performing a competitiveanalysisof your firm’s IT spending versus your three top competitors. Over lunch with youand acouple of other recent hires, the coworker shares that her analysis shows your firm isspendingjust over 4 percent of revenue (recent annual revenue for the firm was $150million) onIT while your company’s competitors are all spending less than 3 percent(recent revenueranges from $300 million to $400 million). She asks the group if they thinkthis spending differenceis significant and if she should highlight it in her report. Whatwould you say?Students’ answers will vary.However, students may mention thatorganizations typicallyspend 1 to 6 percent of their total revenueson IT.Thisspending is generally higher forindustries in which IT is more critical tosuccess, such as health care and financial services.IT spending as a percentage of revenueis also typically higher within small organizationsthan large organizations.Students may also mention thatthesenumbers represent rough averages. IT-relatedspending varies greatly, evenamong similar-sized companies within the same industry.While one company may outspenda competitor on IT, it is not necessarily making moreeffective use of IT. The mostimportant consideration is what organizations are getting outof their investments in IT, nothow much they are investing in IT. The most effective usersof IT maximize value from ITinvestments that are aligned with their organization’sstrategic needs and that are well managedand executed.Managers must evaluate ITinvestment opportunities against existing business needs and help frame theseopportunitiesso others can understand them. Managers must provide the leadership torecognize andadvocate for those opportunities that fit with the organization’s businessstrategy.2.Imagine instead that the new Avon order management system was well designedandextremely easy to use. Identify key actions that the Avon management teammust take to
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