Liberty University BUSI 311 Quiz 4 Complete Solutions Correct Answers Key

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Liberty UniversityBUSI311 quiz4complete solutions correct answers key4 different versions.Question1Externalinfluencesincludeconsumers'motivation,attitudes,perceptions,learning,memory and retrieval, personality, values, emotions, and behavioral intentions.Question 2 Advertising, public relations, and campaigns are best described as the promotioncomponent of the marketing mix.Question 3 The practice of selecting target markets, and creating, communicating, and deliveringvalue to selected customers in a manner that is both sustainable and differentiated from thecompetition is called______.Question 4 The study of _______seeks to understand how every day people select, secure, use, anddispose of products, services, experiences, or ideas to satisfy their needs.Question 5 Judy set up a health savings account (HSA) at her financial institution and contributedconsistently for future medical expenses after retirement. Upon eligibility, she had to travel manymiles across the country to see a specific dermatologist, but it was worth it to her because shebelieved the treatment would make her feel healthier. The difference between the benefits Judyperceived and the costs to receive the benefits explain her_______.Question 6 The controllable variables of the organization are referred to as the______.Question 7 The marketing plan is derived from the ___________.Question 8 Highly successful organizations know that if they focus on creating longterm customerrelationships they will generally achieve _________.Question 9 PHI, NOPP and HIPAA all are acronyms whose root words have implications aroundwhat?Question 10 Marketing is a management orientation centered on customer satisfaction and anorganizational function that is integrally related to the entire organization's mission, objectives,and resources.Question 11 Jill, a manager in healthcare, is leveraging marketing strategies and tactics that willalter or create behaviors that have a positive effect on the targeted individuals or society as awhole. Jill is implementing_______.

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