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MGT/498 Environmental Scan Paper - University of Phoenix

This paper involves conducting an environmental scan for an organization, analyzing external factors influencing business strategy.

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Running head: ENVIRONMENTAL SCAN PAPER1MGT/498Environmental Scan Paper-University of PhoenixAnalyze the internal and external environments of two companies, IKON Office Solutions Inc.and A.O. Smith Water Products Company, through the use of a SWOT analysis. In your analysis,identify the competitive advantages, opportunities, weaknesses, and threats that each companyfaces. Additionally, explain how these factors influence the companies' business strategies andtheir effectiveness in maintaining sustainable competitive advantages. Provide recommendationson how these companies could enhance their strategic positioning in the future.Word Count Requirement:1,200–1,500 words

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Running head: ENVIRONMENTAL SCAN PAPER2Environmental Scan PaperMGT/498University of Phoenix

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Running head: ENVIRONMENTAL SCAN PAPER3There are internal and external elements that help a corporation determine their future.Environmental scanning monitors, evaluates, and disseminates the information from both theinternal and external environments within the corporation. The internal and external elementsare strategic factors that determine the corporation’s future. Environmental scanning can beconducted through a simple SWOT analysis that describes the strengths, weaknesses,opportunities, and threats as strategic factors for an organization. The internal environment ofthe corporation is the strengths and weaknesses variables within the organization. The externalenvironment of the corporation is the opportunities and threats variables that are outside theorganization.This paper will describe research of the internal and external environments of IKONOffice Solutions Inc. and A.O. Smith Water Products Company through environmental scanning.Through a SWOT Analysis, determination of the competitive advantages will be made of bothcompanies and the strategies that they are using. The environmental scan of these organizationswill include information on how each one creates value and sustainability of competitiveadvantages through the use of business strategy. The paper will explain the measurementguidelines that the organizations use to verify their strategic effectiveness. The paper will alsoexplain just how effective each company’s use of their measurement guidelines is.IKON Office Solutions Inc.IKON Office Solutions, Inc. is an industry leader in providing document managementsystems and services. The company offers copiers, laser facsimile systems, laser print devices,multi-functional products, digital imaging and printing systems, digital duplicators, workflowmanagement products, and office supplies. IKON Office Solutions Inc. also provides
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Document Details

University
University of Phoenix
Course
MGT 498
Subject
Business Management

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