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MKT 421 Strategic Analysis and Positioning of Apple's iPhone 4S

This assignment analyzes Apple�s iPhone 4S, using market segmentation, competitive analysis, and a SWOT evaluation.

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MKT 421 Strategic Analysis and Positioning of Apple's iPhone 4S: MarketSegmentation, Competitive Landscape, and SWOT EvaluationAnalyzethe competitive landscape of Apple's iPhone 4s in relation to its main competitors in thesmartphone market. In your answer, discuss the following elements:1.Apple's market share in the United States and globally.2.Key features of the iPhone 4s that differentiate it from competitors.3.The strengths and weaknesses identified in Apple's SWOT analysis.4.Opportunities for Apple to close the gap with Android's market dominance, especially inregions like China.Your response should be at least 1,200 words and should incorporate references from the coursematerials or external sources as appropriate.

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Document Details

University
University of Phoenix
Course
MKT 421
Subject
Marketing

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