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Seaport BUS C150 Final Exam

This document contains the final exam questions for the BUS C150 course, assessing students' knowledge in business administration.

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Seaport BUS C150 Final Exam-15th Ed.Question1: In the AIDA concept, the D indicates:a. delivery of the promotional message.b. decoding the message.c.desire for the product being promoted.d. decision to listen to the message.Question2: Atwhich level of brand loyalty is advertising often used heavily to promote aproduct?a. Brand recognitionb. Brand preferencec. Brand insistenced. Brand equityQuestion3: When potential buyers of a product are dispersed geographically, a pullingpromotional strategy should lay emphasis on:a. advertising.b. personal selling.c. publicity.d. public relations.Question4: An example of a company that relies heavily on direct selling is:a. Compaq.b. Goodyear Corporation.e. Amway.d. GeneralMotors.Question5: Public service announcements are:a. costly for nonprofit organizations to broadcast.b. ads that generate awareness or educate the public.c. any type of information released by a public relations department.d. media ads that promote medical products.Question6: Marketing channels play a key role in marketing strategy because they:a. provide criteria for promotional expenditures.b. provide the means by which products move from producer to ultimate user.c. allow more participants to contribute to the economy.d. reduce the distribution channel length.Question7: Vending machines are an example of:a. automatic merchandising,b. Internet retailing.c. telemarketing.d. direct selling.Question8: To grow profitably in acompetitive environment, a wholesaler must:a, cut costs in every possible area.

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