Strategic Planning for Kudler Fine Foods: Evaluating Growth and Competitive Strategies
This assignment examines the strategic planning process for Kudler Fine Foods, focusing on growth and competitive strategies.
Ethan Wilson
Contributor
4.9
31
7 months ago
Preview (2 of 2 Pages)
100%
Purchase to unlock
Page 1
Loading page ...
Strategic Planning for Kudler Fine Foods: Evaluating Growth andCompetitive StrategiesNote: responses to classmates are in different colors; original answer is in blackThrough your research, select two of the strategic plan options that could apply toKudler Fine Foods. What are the strengths and weaknesses of each option? Howdoes each of the two choices fit with the organization?I feel an environmental scan can certainly be applicable to Kudler. Kudler wouldbe able implement specific search strategies in order to receive competitive intelligencerather quickly and without paying much. In this capacity, Kudler can discoverinformation pertaining to new products and trends. Kudler can also utilize Porter’scompetitive forces model in order to analyze the competition. Kudler would be able torespond to the strategy of competition through the utilization of a cost leadership strategythat has low prices and a differentiation strategy by establishing the company as unique.The company can also implement a focus strategy and narrow its overall scope, ifnecessary; this would be beneficial since Kudler’s customers are focused on quality andpurchasing specialized items. The weaknesses of these strategies, however, include thepossibility of customers feeling that the store is too exclusive. Additionally, Kudler maybe focusing on the wrong customers and/or locations. The analysis component, thoughrelatively uncomplicated, may still use up too many resources.It seems that Kudler is in a good position in order to utilize its resources toestablish themselves within their niche market. If the company continues to focus on itsinternal and external environments, it will be beneficial because Kudler could then come