Test Bank for Business Statistics, 4th Edition

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1-1Chapter 1: Data and Decisions– Quiz AName_________________________1.4 Data Sources: Where, How, and When1. Viamedia, the cable industry's leading independent cable rep firm and provider ofonline advertising services, sponsored an online survey in June, 2013 to understandtelevision viewing habits. The survey was given to 2,029 American adults age 18 andolder, of whom 1,958 watch television programming. Of interest was how Americanswatched television –72% watch cable TV while 33% watch on a device (tablet,smartphone, computer). Describe the W’s for the information given.Who:What:When:Where:How:Why:1.3 Variable Types.2. The following tables display some of the demographic data collected in a recent(2012) Nielsen Global Survey analyzing Asian American purchasing behaviors andtelevision viewing patterns. List the variables in the data set. Indicate whether eachvariable is categorical or quantitative. If the variable is quantitative, give the units.IncomeRanges% TotalU.S.Households% Asian-AmericanHouseholdsAgeDistribution% TotalU.S.Households% Asian-AmericanHouseholds< $25,00024%20%0–913%12%$25,000–$34,99911%8%10–1711%10%$35,000–$49,99916%13%18–2410%10%$50,000–$74,99920%18%25–3413%16%$75,000–$99,99912%14%45–5414%14%$100,000+18%29%55–7420%14%75+6%04%Composition ofAsian-Americans% CompositionAsian-Indian19%Vietnamese11%Chinese23%Korean10%Filipino17%Japanese5%Other Asian15%

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Statistics

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Business Statistics by Norean D. Sh...

Test Bank for Business Statistics, 4th Edition

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