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The Role Of Microsoft Office Applications In Advertising Management: Benefits, Drawbacks, And Future Uses

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The Role of Microsoft Office Applications in Advertising Management:Benefits, Drawbacks, and Future UsesINTERVIEW QUESTION& ANSWERSThe person and/or type of work using the Microsoft Office application?The person who has been using the Microsoft application is the manager in the advertisingagency named as the Adfactors, the organization is engaged in delivering an all around packageto the consumer who approached for their marketing needs. The manager is assigned theresponsibility of designing the posters, banners, Catalogues, Hoardings, TV ads and radiojingles, calculation of the cost for the advertisement and the written communications that aremade with the agencies with whom the whole process of advertisement is undertaken and thecustomer who has to be communicate the level till which the works is up to his satisfaction andthe demands and changes sought by the them.Howthe MS application is used?The person uses MS Word to draft the letter through which the communicationis made to theclients to understand the actual requirements and convey to them the product that is designed asper their needs. This communication forms the base as per which the designing of the marketingcampaign takes place. The letters so prepared arecommunicatingboth thorough the soft copy swell as the hard copy so that the future records of the communication can be available. The

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