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The Strategic Planning Process

A discussion on strategic planning methodologies and their impact on business success.

Christopher Lee
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10 months ago
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The Strategic planning process•Background•Strategyplandefined,•AccordingtoKeller(2009),astrategyplanisabusinessapproachtoagivencompetitivemovesthataredesignedtogenerateasuccessoutcomeorstrengthentheorganizationscompetitivepositioninthelocalortheglobalmarket.•Inaglobalhealthcareorganizationtherefore,theorganizationmanagementshouldcrosschecktheglobalcompletionandanalyzetheorganizationsStrengths,Weakness,OpportunitiesandThreatswhichisaninternalstrategicplanthatisfocusedonaccessingtheorganizationalinternalabilitieslikefinance,technologicalabilitiesetc.•Strategicplanalsoinvolvesanorganizationtocomeupwithitsmissionandobjectivesandworkafterthoseobjectivesandmission.Themissionexpressesaformofamissionstatement,thatconveysasenseofpurposetoemployeesandshowsacompanyimagetocustomers.Inthestrategicplanformulationprocess,thestatementportraitinthemissionsetsthemoodofwheretheorganizationshouldgo.•Objectivesaretargetgoalsthattheorganizationseekstoreach,example,anearningsgrowthof6%attheendofoneyear.Theobjectivesshouldbequitechallengingbutachievableandrealistic

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Business Management

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