BUS 508 Internet Technology, Marketing, and Security

Preview 3 of 8 pages

See the first 3 pages exactly as they appear in the document.

Page 1
Read page 1 as text
BUS 508 Internet Technology, Marketing, and Security
Page 2
Page 3
Read page 3 as text
Assignment #4: Internet Technology, Marketing, and Security BUS 508 Introduction Social media marketing assist businesses to gain traffic or attention through social media sites. There are many social sites some are similar and some differ from the other, For instances, Twitter is a social site designed to let people share short messages and/or updates with others in there group. Facebook, would be classified as a full social networking site that allows for sharing updates, photos, joining events and a variety of other activities. These two mention social site are just two of many in the social networking world. 1. Evaluate the reason Social Marketing has become exceedingly popular among businesses of all sizes. Technology has influenced the recent large changes in the way people communicate and express their opinions. With theses advancements in communication it has increased user activity, as well as viewership through several websites. Social marketing has become so popular amongst all businesses the first obvious reason is because it cut advertising cost in most cases by 50% or less with a high return. (www.forbes.com) Businesses are able to reach and/or connect with their large target market faster. It is also popular because it allows a business to have repeat exposure with their network. As their following increases their influence grows and results in attracting new customers, media interviews, joint ventures partnerships and other possible opportunities. Social Media Marketing is becoming more and more popular because of its effectiveness in informing the public about a company’s services and products. “This marketing strategy appeals

5 more pages in the full document

Unlock it once and it stays in your library, ready to chat with or turn into flashcards.