Test Prep / CustomExam Practice Test - 1/22/2026

CustomExam Practice Test - 1/22/2026

eng mktx mgt Test Prep10 Questions20 min

CustomExam Practice Test - 1/22/2026

A practice test for CustomExam

10Questions
20Minutes
i

About This Test

This practice test is designed to help you prepare for the CustomExam exam. It contains 10 questions and has a time limit of 20 minutes.

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Important Questions

1

What is the primary focus of the Production Concept in marketing?

A:Mass production at low cost
B:Quality, performance, and innovation
C:Aggressive promotion and selling
D:Customer needs and satisfaction
2

What type of research involves original data collected directly through surveys, interviews, site visits, or customer feedback?

A:Primary Research
B:Secondary Research
C:Market Analysis
D:Competitor Research
3

Which of the following is not one of the 4Ps in the Marketing Mix?

A:Product
B:Price
C:Promotion
D:Profit
4

When conducting market research, which step involves organizing data into tables or charts and answering key questions such as 'Is there strong demand?'?

A:Identify the problem
B:Design research plan
C:Collect data
D:Analyze data
E:Make decisions
5

What is the primary focus of the Marketing Concept in marketing?

A:Mass production at low cost
B:Quality, performance, and innovation
C:Aggressive promotion and selling
D:Customer needs and satisfaction
6

Which of the following is not a type of market research?

A:Primary Research
B:Secondary Research
C:Competitor Research
D:Product Research
7

Which of the following is not a method of Primary Research?

A:Questionnaires
B:Interviews
C:Observation
D:Competitor Analysis
8

What is the primary focus of the Product Concept in marketing?

A:Mass production at low cost
B:Quality, performance, and innovation
C:Aggressive promotion and selling
D:Customer needs and satisfaction
9

What is the primary focus of the Selling Concept in marketing?

A:Mass production at low cost
B:Quality, performance, and innovation
C:Aggressive promotion and selling
D:Customer needs and satisfaction
10

What is the primary focus of the Societal Marketing Concept in marketing?

A:Customer satisfaction
B:Social welfare
C:Customer satisfaction + social welfare
D:Corporate social responsibility