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A New Strategy for Kodak

Analysis of Kodak�s strategic business decisions and future direction.

Sophia Johnson
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A New Strategy for Kodak - Page 1 preview imageA New Strategy for KodakA New Strategy for KodakTitle:Course Name:Topic Name:Professor’s Name:Student Name:Date:In your analysis of Eastman Kodak's strategic shift toward the cloud service industry, youexplored various strategies, including diversification, horizontal and vertical integration, andorganizational design. Based on your research, discuss how Kodak can effectively implement amulti-business model based on diversification to enhance its profitability in the cloud serviceindustry. Additionally, evaluate the role of ethical business behavior, corporate socialresponsibility, and environmental sustainability in the successful implementation of Kodak's newstrategies.Word Count Requirement: 800-1000 words
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A New Strategy for Kodak - Page 3 preview imageA New Strategy for KodakIntroductionEastman Kodak Companyfounded by George Eastman in1889,Rochester, New York. It isAmericanphotographic equipment,imaging,andServices Companyand the companyhasalways operated four industriesi.e health imaging,graphic communication,film imaging andcommercial imagining(Barry D & M Elmes,1997).Though the companyoperated fourindustriesithasalwayswellknown for theirmainfocus onhigh techcamera technologyincluding film based technology.This researchpaper explain aboutthe current strategiesof theKodak,andthe rise and fall ofthe company.Also this paper provide astrategic plan to align itselements to the vision and mission statement of the organization,implement a plan with theorganizations goals to continue to work towards a successful futureEstablish five (5) key objectives for Eastman Kodak that encompasses the operational,financial, human resource aspects of the business. Next, argue that each of the establishedobjectives is essential to the success of the company within the Cloud service industryEastman KodakCompanyestablishedmanyobjectives that areimportantin attaining ausefuladvantage in the competitive cloud industry.The companymainlyaimed at sustaining thefrontinhightechnological developments.The industry ofcloud service industry has seen thematerializationof newhightechnologies such as digital imaging.In new technologies EastmanKodak’sbusinessdesire is toreachthe first mover advantage.In first acompany that becomesthe first todeliverynew products in thedigitalphotomarketgenerallygainsfaithfrom thecompaniesemployees as far asgood quality andoriginality is concerned.In second, massproduction is animportantobjective of Kodak.For many decades the company has beenoperatingin manyoutsidecountries. Mass production isnecessaryin order to service itsglobal
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