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A New Strategy for Kodak

Analysis of Kodak�s strategic business decisions and future direction.

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    A New Strategy for Kodak A New Strategy for Kodak Title: Course Name: Topic Name: Professor’s Name: Student Name: Date: In your analysis of Eastman Kodak's strategic shift toward the cloud service industry, you explored various strategies, including diversification, horizontal and vertical integration, and organizational design. Based on your research, discuss how Kodak can effectively implement a multi - business model based on diversification to enhance its profitability in the cloud service industry. Additionally, evaluate the role of ethical business behavior, corporate social responsibility, and environmental sustainability in the successful implementation of Kodak's new strategies. Word Count Requirement: 800 - 1000 words

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    A New Strategy for Kodak Introduction Eastman Kodak Company founded by George Eastman in 1889, Rochester, New York . It is American photographic equipment , imaging, and Services Company and the company has always operated four industries i.e health imaging, graphic communication, film imaging and commercial imagining ( Barry D & M Elmes , 1997 ) . Though the company operated four industries it has always well known for their main focus on high tech camera technology including film based technology. This research paper explain about the current strategies of the Kodak, and the rise and fall of the company . Also this paper provide a strategic plan to align its elements to the vision and mission statement of the organization , implement a plan with the organizations goals to continue to work towards a successful future Establish five (5) key objectives for Eastman Kodak that encompasses the operational, financial, human resource aspects of the business. Next, argue that each of the established objectives is essential to the success of the company within the Cloud service industry Eastman Kodak Company established many objectives that are important in attaining a useful advantage in the competitive cloud industry. T he company mainly aimed at sustaining the front in high technological developments. The industry of cloud service industry has seen the materialization of new high technologies such as digital imaging. In new technologies Eastman Kodak’s business desire is to reach the first mover advantage. In first a company that becomes the first to delivery new products in the digital photo market generally gains faith from the companies employees as far as good quality and originality is concerned. In s econd, mass production is an important objective of Kodak. For many decades t he company has been operati ng in many outside countries. Mass production is necessary in order to service its global

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