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Analysis of Apple Inc�s Communication and Leadership Strategy

An assignment analyzing Apple's corporate communication and leadership approaches.

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    Running head: COMMUNICATION AND LEADERSHIP 1 Analysis Of Apple Inc’s Communication and Leadership Strategy Analyze Apple Inc.'s communication and leadership strategies, focusing on its organizational culture, leadership style, workforce diversity management, and employee motivation. Discuss the impact of these strategies on team performance and organizational growth. Include recommendations for improvement. (1500 - 2000 words)

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    Running head: COMMUNICATION AND LEADERSHIP 2 Analysis of Apple Inc’s Communication and Leadership Strategy Apple Inc: Corporate Profile Apple Inc is a California (U.S.A) based company formed in the year 197 7 and is listed at NASDAQ (AAPL). The company has global operations, including 3 90 retail stores (2 50 in U.S and 140 globally located). The c ompany serves different segments of customers ranging from consumer, middle and small business units, educ ations, enterprise, government, and others . The company has diversified product offering that includes personal computers, mobile communication, portable digital music players and related software, peripherals and services. The product portfolio also includes third party products including Mac, iphone and ipod and related application software, printers, speakers, storage devices etc (AAPL, 201 2 ). Apple Inc’s: Communication Structure and Culture Organization communications can be defined as sending and receiving of the messages between interrelated individuals in an organization to achieve common goals. Further, organization culture is defined as soul of organization that consists of beliefs as well as values, and the way they are visible and implemented within the organization. Organization culture is viewed as the concept that is shared, taught to new and existing employees, a way to solve problems, and the concept that influences behavior within an organization (Robbins, 2001). Apple Inc’s organizational culture is known for innovation , creativity , strict specialization, personally unsatisfied employees, and unified team work. The organizational culture has been hugely affected by the Steve Job’s passion, and dedication towards innovation, research and development. Moreover, Apple’s culture focuses on hiring people who prove themselves as good cultural - fit (Moreland, 2011) . On the other hand, Apple’s

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