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Analysis of Apple Inc�s Communication and Leadership Strategy - Document preview page 1

Analysis of Apple Inc�s Communication and Leadership Strategy - Page 1

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Analysis of Apple Inc�s Communication and Leadership Strategy

An assignment analyzing Apple's corporate communication and leadership approaches.

Christopher Lee
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Analysis of Apple Inc�s Communication and Leadership Strategy - Page 1 preview imageRunning head: COMMUNICATION AND LEADERSHIP1AnalysisOfApple Inc’s Communication and Leadership StrategyAnalyzeApple Inc.'s communication and leadership strategies, focusing on its organizationalculture, leadership style, workforce diversity management, and employee motivation. Discussthe impact of these strategies on team performance and organizational growth. Includerecommendations for improvement. (1500-2000 words)
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Analysis of Apple Inc�s Communication and Leadership Strategy - Page 2 preview image
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Analysis of Apple Inc�s Communication and Leadership Strategy - Page 3 preview imageRunning head: COMMUNICATION AND LEADERSHIP2AnalysisofApple Inc’s Communication and Leadership StrategyApple Inc: Corporate ProfileApple Inc is a California (U.S.A) based company formed in the year 1977and islisted at NASDAQ (AAPL). The company has global operations, including 390retail stores(250in U.S and140globallylocated). Thecompany serves different segments of customersranging from consumer, middle and small business units, educations, enterprise, government,and others. The company has diversified product offeringthat includespersonal computers,mobile communication, portable digital music players and related software, peripherals andservices.The product portfolio also includes third party products including Mac, iphone andipod and related application software, printers, speakers, storage devices etc (AAPL, 2012).Apple Inc’s: Communication Structure and CultureOrganization communications can be defined as sending and receiving of themessages between interrelated individuals in an organization to achieve common goals.Further, organization culture is defined as soul of organization that consists of beliefs as wellas values, and the way they are visible and implemented within the organization.Organization culture is viewed as the concept that is shared, taught to new and existingemployees, a way to solve problems, and the concept that influences behavior within anorganization (Robbins, 2001).Apple Inc’s organizational culture is known for innovation,creativity, strictspecialization,personally unsatisfied employees,and unified team work.The organizationalculture has been hugelyaffected by the Steve Job’spassion, anddedication towardsinnovation, research and development.Moreover, Apple’s culture focuses on hiring peoplewho prove themselves as good cultural-fit(Moreland, 2011).On the other hand, Apple’s
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Business Management

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