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Analysis of Dunkin' Donuts: Distinctive Competence, Core Competence, and Strategic Planning

This paper analyzes Dunkin' Donuts' distinctive competencies, core competencies, and their strategic planning process.

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    Analysis of Dunkin' Donuts: Distinctive Competence, Core Competence, and Strategic Planning 2) Select one of the companies below and conduct some basic research. State what you believe is the distinctive competence and core competence of your selected company. Give an example of how the values and mission statement help to shape planning. Also give some internal and external factors that may influence the business in the future and explain how they will influence the business. Respond substantively to two other learners. 1. British Petroleum (BP) 2. Facebook 3. Hyundai 4. Dunkin' Donuts 5. Netflix I think the distinctive competence of Dunkin’ Donuts is their advertising is superior to its competitors. Dunkin’ Donuts awesome punch line “America runs on Dunkin” is remembered by most coffee drinkers. Their core competence is that they are the “largest retailer of coffee - by - the - cup” (Dunkin’, 2012). As stated by Dunkin’ Donuts website “Dunkin' Donuts is the world's leading baked goods and coffee chain, serving more than 3 million customers per day” (Dunkin’, 2012). They are known everywhere; you can essentially find a Dunkin’ Donuts coffee shop just about anywhere you go. The values of Dunkin’ Donuts help shape planning by setting a standard of quality to grow from. Dunkin’ Donuts ensures quality by their own experts “Dunkin' Donuts team of experts carefully oversees its coffee to ensure a consistently high quality cup - from the coffee cherries on the farm to the precise standards for brewing and serving Dunkin' Donuts coffee in stores” (Dunkin’, 2012). The company prides its self in providing a quality cup of coffee to it fan base. This value has a tremendous influence on planing for the future of the company because they will not cut corners on the quality of their products. They do not strive to be the cheapest they want to be the best. Dunkin' can build a great plan for the future off of this value. Some internal factors that could influence the company could be dedicating to many resources to creating new products instead of improving existing products. This could lead to having many good items instead of having the best products. Having the best will separate your product from the competition. An external factor is the economy. The company has to be aware of the economy and be flexible with the changes that will come. If Dunkin’ Donuts decided to put out a new product that costs seven dollars during an economic hardship they would lose the money and resources they dedicated to that product. When then should have focused on creating a cheap product that would draw in customers even in an economic down fall. References Dunkin’ Donuts (Did You Know?). (2012). Retrieved from http://www.dunkindonuts.com/content/dunkindonuts/en/coffee/didyouknow.html Dunkin’ Donuts (Company Snapshot). (2012). Retrieved from http://www.dunkindonuts.com/content/dunkindonuts/en/company.html

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