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Analysis of Honda and Ford

A comparative business analysis of Honda and Ford.

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    Analysis of Honda and Ford 1 Analysis of Honda and Ford Provide a detailed analysis of the global automobile industry focusing on the strategies, strengths, weaknesses, and future prospects of Honda and Ford. Compare and contrast their approaches to innovation, technology, and consumer satisfaction. Additionally, discuss the impact of external factors such as economic downturns, fuel prices, and consumer preferences on both companies' operations and market performance. Your response should be between 2,500 and 3,000 words.

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    Analysis of Honda and Ford 2 Abstract: The Global Automobile Industry: The global automobile Industry is considered to be one of the most important industry which has a strong focus on the manufacturing activity. The industries operating in this industry have a strong focus on innovation and technology as the company operating in this industry strongly focuses on considering the safety as well as environmental issues, they being the most important factor in the automobile industry. With the advent of globalization, technological innovation, the companies are strongly focusing on increasing its core competencies and achieving economies of scale. A firm operating in a global market highly focuses on low cost nations so that the companies are able to manufacture goods at comparatively low cost. The firms operating in the global market helps in achieving competitive advantage from its competitors and the company is able to focus on mass market. “Global markets are attractive strategic options for some companies, but they are not the only source of strategic competitiveness. In fact, for most companies – even for those capable of competing successfully in global markets – it is critical to remain committed to the domestic market. In the 21st - century competitive landscape, firms are challenged to develop the optimal level of globalization, a level that results in appropriate concentrations on a company’s domestic and global operations.” (Hitt, 2009). The companies focus on innovation and latest technology so as to gain competitive advantage, by continuous change in technology, innovation the company focuses on developing new strategies, by adopting these strategies the companies are able to focus on its core competencies, the strategies are made in line with the global environment. The two companies of the same industry that has been taken for analysis are Honda and Ford.

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    Analysis of Honda and Ford 3 Honda: Honda came into existence in the year 1948, and strongly focused on bring ing joy to its customers, the company had a strong focus on build ing a joy of drivin g to its customers. The company’s working revolved around the “Respect for the Individual” and “The Three Joys which are expressed in terms of The joy of buying, joy of selling and joy of creating” with a strong focus on these aspects the company was able to achieve competitive advantage and operated successfully in the global market. The company has a strong focus on the preferences of the consumers and it focuses on fulfilling the needs and the requirements of the consumers across the globe. The company strongly focused on l ocalization which helped in pioneering its presence across the globe. The company has also strongly focused on innovation and technology, which has helped the company to attain the competitive advantage, the advanced technological driven production method of Honda is considered to be its main core competency. The company has a strong focus on technology and it adopts technology in manufacturing and designing its car, the company today is strongly focusing on “Robots” which are used by the company in manufacturing different automobiles, the company focuses on automated production with a strong focus on quality. Mission Statement of Honda: Management Policies: “The management policies of Honda are:  Proceed always with ambition and youthfulness. Respect sound theory, develop fresh ideas, and make the most effective use of time. “Maintaining a global viewpoint, the company is dedicated to supplying products of high quality, yet at a reasonable price for worldwide customer” (Honda, website)

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    Analysis of Honda and Ford 4  Enjoy work and encourage open communication.  Strive constantly for a harmonious flow of work.  Be ever mindful of the value of research and endeavor.” (Honda Website) Ford: Henry Ford incorporated Ford in 1903 having its base in Dearborn, Michigan. The company has a strong focus in automotive as well as financial services. The company operates globally with a focus on manufacturing as well as distribution. The company focuses on designing and manufacturing the cars of different sizes so as to cater to the need and requirement of the consumers. ‘It focuses on leveraging its product development strengths and technical expertise to deliver safe, fuel efficient and fun to drive vehicle to its customers across the globe.’(Annual report, 2009). The company has strongly focused on manufacturing and designing different products like Eco - Boost, Poweshift which has helped the company in improving the fuel efficiency of the products. Ford focuses on five key areas:  Driving Quality  Fuel Economy  Technology  Safety  Craftmanship. The company has strongly focused on adopting different cost reduction strategies over past four years which has helped the compan y on increasing its focus on its personnel development and technology. Analysis:

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