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Analyzing Kodak's Evolution and Lessons in Managing Change

A business case study on Kodak�s evolution and management lessons.

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    Analyzing Kodak's Evolution and Lessons in Managing Change Chapter 1 of your textbook includes, on page 9, Table 1.1, “Managing Change: Some Lessons from the Four Stories.” Review the four “lessons” (bullet points) on the table, and think about what some of the key “learning points” you gleaned about change from these stories. Then, do one of two things: 1. Post the top three learning points you gleaned from the stories, and include how the stories for change helped you learn these points, or 2. Research one of the four companies and see how or if that company has since changed (yet more) since the time of the book’s publication. How did that recent change fit with or not fit in with the “lessons” that the textbook mentions the company “learned” from their original set of changes? Explain what you find (bring the URL of the research/article you used to help you). Your instructor will follow up with you with additional questions throughout the week to push the learning further. Feel free to discuss your classmates’ findings and thoughts on these questions with each other as well. ANSWER 1 The top three learning points that I gleaned from the stories are: 1. Change involves risk and uncertainty 2. Managers of change need to address the question for staff of “How will I be affected?”

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