Analyzing Strategy and Competitive Advantage for Kudler Fine Foods: A SWOT and Environmental Scan Approach

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Analyzing Strategy and Competitive Advantage for Kudler Fine Foods: A SWOTand Environmental Scan ApproachNote: responses to classmates are in different colors; original answer is in blackHow would you determine if a strategy has created value and sustained competitiveadvantage for Kudler Fine Foods?I would determine if a strategy has created value and sustained competitiveadvantage for Kudler Fine Foods by first conducting a pre and post environmental scan. Iwould conduct an internal environmental scan and an external environmental scan. Inorder to effectively conduct an internal environmental scan, I would conduct a SWOTanalysis in order to identify Kudler’s strengths, weaknesses, opportunities, and threats.When examining the strengths, I would pay particular attention to Kudler’s product mixand see if they have established a solid reputation. When examining the weaknesses, Iwould look at the company’s market presence and overall resources. When looking at theopportunities, I would see if the company’s quality has improved and if furtheropportunities exist and have been capitalized on. As far as threats are concerned, I wouldsee how the preferences of the company’s consumers are as big as a factor as they oncewere and what the company has done to address them. As far as an externalenvironmental scan is concerned, I would focus on the company’s competitive situation.The industry in which Kudler is in is highly competitive due to the fact that there aremany stores that cater to the same market. I would evaluate if the company is betterequipped to face its competition in an attempt to sustain its future growth andprofitability.

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