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Analyzing the Competitive Advantages and Business Strategies of Coca-Cola, Procter & Gamble, and Apple Inc.

A strategic analysis assignment on environmental scanning and competitive advantages of leading global brands.

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    Running Head: Environmental Scan Environmental Scan Title: Course Name: Topic Name: Professor’s Name: Student Name: Date: How do Coca Cola, Procter & Gamble (P&G), and Apple Inc. utilize environmental scanning to develop and sustain their competitive advantages in their respective industries? Discuss the measurement guidelines each company uses to assess the effectiveness of their business strategies and evaluate the impact of these guidelines on their success in the global market. Support your analysis with relevant concepts and theories. Word Count Requirement: Your answer should be between 1,500 to 2,000 words .

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    Running Head: Environmental Scan Introduction Environmental scanning is the method of acquiring, understanding and controlling stream of environmental information by the organizations in order not to be blindsided by unsuccessful in managing , threats , unprepared for opportunities, and interdependencies with important stakeholders and resource organizers ( Schwenk C R , 1988 ) . It can be conducted to reach many purposes like community needs evaluation, strategic planning, program development, and organizational decisions making . For all the organizations e nvironmental scanning is an important part in order to contest in the market successfully , especially with a global approach to acquire a reasonable advantage over others in the global environment ( Schwenk C R , 1988 ) . I n environmental scanning c ompetitive analysis is a main component. In this research paper, the internal and external environments of three renowned companies will be studied and distinguish the ways in which companies evaluate their internal and external environment and accordingly formed the strategies to reach a competitive edge over others. In this research paper three renowned companies are Coca Cola, Proctor, and Gamble (P&G), and Apple Inc. All the three companies are deeply related to various industries and succeed different businesses. Also this paper explaining about the competitive strategies and their measurement guidelines will assess their internal and external environmental prospect . Determine what competitive advantages each company has and what strategies each company is using. In the beverage industry Coca Cola Company is very well known, on the other hand P& G is well known for consumer product industry and the company Apple Inc. is known for their modern technology. All three companies are one of the top market leaders in their relevant industries and have economical advantage over other companies in their related industries ( Thomas J, Clark S

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