Analyzing the Competitive Advantages and Business Strategies of Coca-Cola, Procter & Gamble, and Apple Inc.

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Running Head: EnvironmentalScanEnvironmental ScanTitle:Course Name:Topic Name:Professor’s Name:Student Name:Date:How do Coca Cola, Procter & Gamble (P&G), and Apple Inc. utilize environmental scanning todevelop and sustain their competitive advantages in theirrespective industries? Discuss themeasurement guidelines each company uses to assess the effectiveness of their businessstrategies and evaluate the impact of these guidelines on their success in the global market.Support your analysis with relevant concepts and theories.Word Count Requirement:Your answer should be between1,500 to 2,000 words.

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Running Head: EnvironmentalScanIntroductionEnvironmental scanning is themethodofacquiring,understandingand controllingstreamofenvironmental information by the organizations in order not to be blindsided byunsuccessful inmanaging,threats,unpreparedforopportunities,andinterdependencieswithimportantstakeholdersandresourceorganizers(Schwenk CR,1988).Itcan be conducted toreachmanypurposeslikecommunity needsevaluation,strategic planning, programdevelopment, andorganizationaldecisionsmaking.Foralltheorganizationsenvironmentalscanningisanimportant part in order tocontestin the marketsuccessfully, especially with aglobalapproach toacquireareasonableadvantage over others in the global environment(Schwenk CR,1988).Inenvironmental scanningcompetitive analysis is amaincomponent. In thisresearchpaper, theinternal and external environments of threerenownedcompanies will be studied anddistinguishthe ways in which companiesevaluatetheir internalandexternal environment andaccordinglyformedthe strategies toreacha competitive edge over others.In this research paper threerenowned companies areCoca Cola, Proctor, and Gamble (P&G), and Apple Inc. Allthethreecompaniesaredeeplyrelated tovariousindustries andsucceeddifferent businesses.Also thispaper explaining about thecompetitive strategies and their measurement guidelines willassesstheir internal and external environmentalprospect.Determine what competitive advantages each company has and what strategies eachcompany is using.In the beverage industryCoca Cola Company isvery wellknown,on the other handP&Giswellknownforconsumer product industry andthe companyApple Inc. is known for theirmoderntechnology.All threecompaniesare one of the top marketleadersin theirrelevantindustries andhaveeconomicaladvantage over othercompaniesin theirrelatedindustries(Thomas J, Clark S

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