Skip to content
Solved Assignments

Apple vs. Samsung

A comparative study of Apple and Samsung�s business strategies and market competition.

Preview 5 of 15 pages

See the first 5 pages exactly as they appear in the document.

  1. Page 1
    Read page 1 as text

    APPLE vs. SAMSUNG 1 Apple vs. Samsung [STUDENT NAME] [INSTITUTION] [COURSE NAME] [DATE] Based on the analysis of Apple Inc. and Samsung Electronics in terms of their business strategies, SWOT analysis, and organizational competencies, evaluate how each company's leadership has adapted to cultural differences to drive innovation and competitiveness in global markets. In your response, include specific examples of strategies employed by both companies. Word Count Requirement: 1200 - 1500 words

  2. Page 2
  3. Page 3
    Read page 3 as text

    APPLE vs. SAMSUNG 2 Introduction The Smart mobile industry is one of the most fast est growing industries worldwide that increasingly continues to grow. Cell phones were introduced in 1994 after then consumers demanded new technology . With the passage of time, it has passed through major changes in order to meet customers’ expectations. By 2009 subscription of mobile phones has been totaled over four billion in the world. According to the report of Gartner, t he sales have been totaled over 314 million units which were recorded 17% as compare to the period of 2009 (CNN Money, 2011). the major reason behind this growth is the increase sales of smart phone in mature mar kets. Two of the most profitable and well establish company in mobile phone industry in the world is Apple and Samsung. In this paper, we will study various aspects of Samsung group and Apple Inc strategic management. 1 - Analyze the existing business strategies, domestic and global environments, industry, and internal capabilities for both Apple and Samsung. Assess the significant manner in which each company’s mission and vision align with the long - terms goals and strategic direction of the organization. Apple Inc is a multination al corporation in America located in Cupertino California. It is recognized for developing, personal computer software, selling and designing consumer electronics, and personal computer. The most popular product of Apple Inc is it Mac line of personal computers, iPhone smart phone, iPod music player a nd the iPad tablet computer. Apple was founded in 1976 and incorporated in 1977 which now is the second largest information technology company of the world and it was the third largest maker of mobile phone maker.

  4. Page 4
    Read page 4 as text

    APPLE vs. SAMSUNG 3 The business strategies of Apple Inc include the offering of ground breaking technology which is attractive and innovative enough to grasp customer’s attention. Apple is working hard to expand its domestic and global market to increase its market share . The company is prevailing opportunities for expansion all over the world by supplying new range of products and services and with rapid development of technological advancement. Samsung Electronics is one of the major competitors of Apple Inc. it is one of the largest publically traded company on NASDAQ . In mobile phone industry, Apple is competing against Samsung and Nokia. Apple Inc industrial capabilities include continuing the delivery of products in market place, attentive to customer responsiveness , executing on innovative technology and programs to meet the demand for potential consumers . On the other hand Samsung business strategy is to gain brand recognition in providing smart phone to the world like no other company . The business strategy includes innovative current technology with differentiating product that will create value for the customers and continue to reach a larger audience. Samsung also work internally by fo rming a conglomerate and produce most of its mobile phone components by itself with features and usability that can’t be compared with another company . Sam sung Electronics values contribute 20% of revenue of South Korean GDP because it’s emerging market that have a demand for Western communication traditions . The company is composed of large number of subsidiar ies worldwide that work as a unified force to make them one of the leading in the industry . Due to laws and regulations to trading Samsung has accepted domestic as well as global regulations effectively. Samsung cover 29% of market share in smart phone industry as compare to Apple which is covering 22% o f global market of smart phone.

  5. Page 5
    Read page 5 as text

    APPLE vs. SAMSUNG 4 Samsung has upheld their mission statements that reflect back both to its own change, and to new developments in the phone industry . Samsung’s management philosophy represents strong determination to contribute directly to prosperity of people all over the globe. Apple’s company is well known by its technological advances and innovation. The mission statement Apple ensures long term success of the company by advancing technology use in its products. However , Apple mission statement promis e efficient products provision in the market and most of its strategies are aligned with the mission of the company but Apple’s plodding culture is contributed to its inability to deliver phones to market as quickly as competitors and furthermore hindering its competitive strategy. 2 - Analyze the business - level strategy of each company by conducting a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis. Next, determine the fundamental way in which each sector influences its competitive position within the industry. Provide rationale to support the response. SWOT Analysis of Apple, Inc. Strengths: • Global strength and competitiveness - Apple Inc. iPhone and I - Products create cutting edge technology that influences consumers purchasing choice.. These products exceed or meet the need customers specific requirement and meet the quality of consumers which attract worldwide of customers including governmental agencies and corporations .E.g. hospitals are also using I - pad. • Global recognition - Company is recognized in global market for its products innovation relatively prevalent, poplar offerings that attracts a global market. Weaknesses:

10 more pages in the full document

Unlock it once and it stays in your library, ready to chat with or turn into flashcards.

Unlock the full document

More Business Management study materials

See all

Study this document with CramX

Once it is in your library, every tool can work from it.