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Apple vs. Samsung - Page 1

Document preview content for Apple vs. Samsung

Apple vs. Samsung

A comparative study of Apple and Samsung�s business strategies and market competition.

Charlotte Garcia
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Apple vs. Samsung - Page 1 preview imageAPPLE vs. SAMSUNG1Apple vs. Samsung[STUDENT NAME][INSTITUTION][COURSE NAME][DATE]Based on the analysis of Apple Inc. and Samsung Electronics in terms of their businessstrategies, SWOT analysis, and organizational competencies, evaluate how each company'sleadership has adapted to cultural differences to drive innovation and competitiveness in globalmarkets. In your response, include specific examples of strategies employed by both companies.Word Count Requirement:1200-1500 words
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Apple vs. Samsung - Page 2 preview image
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Apple vs. Samsung - Page 3 preview imageAPPLE vs. SAMSUNG2IntroductionTheSmartmobile industry is one of the most fastestgrowing industries worldwidethatincreasingly continues to grow.Cellphones were introduced in 1994after then consumersdemanded new technology. With the passage of time, it has passed through major changes inorder to meet customers’ expectations. By 2009 subscription of mobile phones has been totaledover four billion in the world.According to the report of Gartner, thesales havebeen totaledover 314 million units which were recorded 17% as compareto the period of 2009 (CNNMoney, 2011).the major reason behind this growth is the increase sales of smart phone in maturemarkets. Two of the most profitable and well establishcompany in mobile phone industry in theworld is Apple and Samsung. In this paper, we will study various aspects of Samsung group andApple Inc strategic management.1-Analyze the existing business strategies, domestic and global environments,industry, and internal capabilities for both Apple and Samsung. Assess the significantmanner in which each company’s mission and vision align with the long-terms goals andstrategic direction of the organization.AppleIncisamultinationalcorporationinAmericalocatedinCupertinoCalifornia. It is recognized for developing,personal computer software, selling anddesigningconsumer electronics,andpersonal computer. The most popular product of Apple Inc isitMacline of personal computers, iPhone smart phone, iPod music player and the iPad tablet computer.Applewas founded in 1976 and incorporated in 1977which now is thesecond largestinformation technologycompany of the world and it was the third largest maker of mobile phonemaker.
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Apple vs. Samsung - Page 4 preview imageAPPLE vs. SAMSUNG3The business strategies of Apple Inc include the offering ofground breakingtechnologywhichisattractive and innovative enough to graspcustomer’sattention. Apple is working hardto expand its domestic and global marketto increaseitsmarket share.Thecompany is prevailingopportunities for expansion all over the world by supplying new range of products and servicesand with rapiddevelopment oftechnologicaladvancement.Samsung Electronics is one of the majorcompetitorsof Apple Inc.it isone of thelargestpublically traded companyon NASDAQ. In mobile phone industry, Apple is competing againstSamsung and Nokia.Apple Inc industrialcapabilities include continuing the delivery ofproductsin market place,attentive to customer responsiveness,executing on innovativetechnology andprogramsto meet the demand for potential consumers.On the other hand Samsungbusiness strategy is to gainbrand recognitionin providingsmart phone to the worldlike no other company. The business strategy includes innovativecurrenttechnology with differentiating product that will create value for the customers andcontinue to reach a larger audience.Samsung also work internally by forming a conglomerateand produce most of its mobile phone componentsby itselfwith features and usability thatcan’tbecompared withanother company.Samsung Electronics values contribute 20% of revenue ofSouthKoreanGDPbecauseit’semergingmarketthathaveademandforWesterncommunication traditions. The company is composed of large number of subsidiaries worldwidethat work as aunified force to make them one of the leadingin the industry.Due to laws andregulations totrading Samsunghas accepted domestic as well as global regulations effectively.Samsung cover 29% of market share in smart phone industry as compare to Apple which iscovering 22% of global market of smart phone.
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Apple vs. Samsung - Page 5 preview imageAPPLE vs. SAMSUNG4Samsung has upheldtheir mission statements that reflectbackboth to its own change,andto new developments in the phone industry. Samsung’s management philosophy representsstrong determination to contribute directly to prosperity of people all over the globe. Apple’scompany is well known by its technological advances and innovation.The mission statementApple ensures long term success of the company by advancing technology use in its products.However, Apple mission statement promise efficient products provision in the market and mostof its strategies are aligned with the mission of the company butApple’s plodding culture iscontributed to its inability to deliver phones to market as quickly as competitors and furthermorehindering its competitive strategy.2-Analyze the business-level strategy of each company by conducting a SWOT(Strengths,Weaknesses,Opportunities,andThreats)analysis.Next,determinethefundamental way in which each sector influences its competitive position within theindustry. Provide rationale to support the response.SWOT Analysis of Apple, Inc.Strengths:•Global strength and competitiveness-AppleInc.iPhone and I-Productscreatecutting edgetechnologythat influencesconsumers purchasing choice..Theseproductsexceed ormeet theneed customers specific requirement and meetthequalityof consumerswhich attractworldwideofcustomers including governmental agencies and corporations.E.g. hospitals arealso using I-pad.•Global recognition-Company is recognized in global market for its productsinnovationrelatively prevalent, poplar offerings that attracts a global market.Weaknesses:
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Business Management

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