BC580 Strategic Management Poultry Farm Project

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Running head: POULTRY FARM PROJECT11Poultry Farm ProjectLinda PhamBC580 Strategic ManagementJones International UniversityJune 21, 2015Analyze the business strategy, leadership system, and global expansion potential of KenchicInternational Company. How can the companyleverage its strengths to expand into internationalmarkets, and what business model would be most suitable for this global expansion? Additionally,evaluate the potential challenges and opportunities for Kenchic's growth, including considerationsfor competition and market entry strategies. Use relevant business theories and concepts to supportyour analysis. Your response should be approximately 2,500 words.

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21.ABSTRACTKenchic International Company is an international formed in the 2012. The company is focusedtowards transforming the world to a better place through conducting a fare business globally thatwill promote the social, economic, political and environmental factors that affects human livesdaily. The company’s main objective is to transform the lives of the communities throughsupporting farmers and business men in their businesses. The company plays a big role towardimproving the economy of the states throughempowering business men and capacity buildingThe organization mission vision and goal;1.1Mission statement“To be a leading center for towards economic growth”1.2Vision statement“To enhance sustainable development through empowerment and capacity building”1.3Objectives and GoalsoTo promote sustainable developmentoTo eradicate povertyoTo promote quality educationoTo promote healthoTo protect the environmentoPromote the economy2.BUSINESS STRATEGYThe companyinvests a lot of capital towards supporting various business men especially thevulnerable communities. The main aim of the project will be toestablish and improve the welfareof women and families across the world through commercial income generating enterprises. Theproject has been in existence for 5years actively participating in poultry farming as a source ofincome. The main vision of theproject isto develop a self-sufficient group and maximizing profitsto ensure great value of returns in terms of shares but is hampered with some challenges.2.1Project Statement:

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3With the resent global burst in population and a worldwide demand for food, individuals nowbegin to realize the potential of providing the most important human basic needs with the increasedawareness on health implication of red meat; there’s an increased demand for white meat thatmakes poultry farming a viable business. The demand is far more than the already existingproduction.The project is intended to be established in an area with the most vulnerabletemperature for agricultural products. In addition many supermarkets are also selling eggs andpoultry meat. Poultry farming is therefore one of the most promising enterprises in world besidelivestock farming and this is because they require little space and relatively small initial capital perunithead compared to other livestock enterprises. There is easy availability of day-old chicks aswell as feeds around the market sector, if anythingProject objectives:oImprove the economic condition of the members as well as other sectors of societyas a whole.oTrain the women in income generative activities in order to generate enough moneyto support their families.oTo set up a women demonstration center where women will meet to train and seekinformation.oTrain women farmers to acquire more efficient management skills in agriculturalproduction, harvesting, storage, processing and marketing.oHelp women farmers to objectively focus on the needs of the family and thedemands of the market and promote high value market-oriented crops and animals.oProviding improved varieties of planting materials and breeds of animals that arequick maturing and high yielding under average systems of management.oCommunity mobilization and sensitization of the people to actively participate inthevariousprojectcomponents.Inparticulartoencouragewomenfarmerstovoluntarily form small farmer groups/associations and societies based on their interestthey themselves have in each enterprise.oEnsure maximum returns in terms of profits on the invested funds to providegenerous dividends in share capitals for every member financial contribution.2.2Project implementation:

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4This project is targeted to commence from June 2015 depending on its response andsuccess; TheCompany plans to continue it further if the need so arises and it’s designed to follow the phasesmentioned below for its implementation.First Phase–Preparation (First Quarter)1. Recruiting workers.oManager (part time) 1oSecretary/Cashier (part time) 1oPoultry Caretaker 1oStore keeper 1oSalesman 5oSecurity gourd 22. Preparation for the tools, equipment, and necessary documents.3. Construction of fences and poultry facilities4. Giving of orientation or training, including the methods and strategies in the operation of theproject.Second Phase–Implementation Proper (Second and Third Quarter)1. Purchase of the layers and care for their growth.2. Distribution/Marketing of the chickensThird Phase–Terminal Period (Fourth Quarter)1. Assessment and Evaluation of the project2. Continuity and expansion of the project3. Preparation of documentary report to be sent to the donor agency2.3Project monitoring:

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5For any enterprise to succeed, proper and efficient management is essential in order to realize goodreturns on investment. Poultry is a labor-intensive enterprise. For maximum production, efficientlabor is required on daily basis. Therefore close supervision is necessary. Feeding, watering,cleaning and sanitation, observation of diseases and disorders, collection of products for marketand arranging an efficient system of sales must be well coordinated by a qualified manager.Monitoring of the project will be done by all the stakeholders in order to achieve maximumproduction.2.3.1Monitory measuresProject Board (VWG)–During the transition period, the Board of Directors shall first composethe Project Board in order to:1.Direct the full implementation of the project;2.Approve or disapprove large financial transactionsinvolving the project;3.Possess the documents in the entry and exit of financial matters of the Project.4.Arranges quarterly meetings with the personnel who manage the project and thetop Management will makes sure of the proper implementation of the project.5.Temporarily directing the production and distribution/sale in the absence of aproduction officer and marketing officer.6.Arranges the monthly meeting of the workers to discuss the progress and thechallenges facing the project.Secretary/CashierResponsible for the clerical aspects of the project and record keeping1.Assist the Manager in the day-to-day activities.2.Hold the documents of the meetings, properties, and financial transactionsof the project.Poultry Caretaker1.Responsible for the purchase of broilers, feed, growth, andProduction of thechickens.

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62.Responsible for the care and safety of the chickens, including the poultry structuresand facilities.3.Assumes other duties and responsibilities that may be entrusted by the ManageStore keeper:Inventory and stock management.Accounts Clerk:Keeping farm records and accounts.Salesman: Carry out business transactions on and off the farm.Security Guard:Ensure security and safety on the farm.This measure will therefore create a picture of security and ease in running of activities around thefarm since there will be planned division of labor ensuring progress for all parties involved.2.3.2Project budget:Poultry HouseThe estimate measurement required for each bird when constructing apoultry house is 2x2 feet;hence total space required is 40,000square feet. Each poultry room should measure 40x50 feet andshould hold a maximum of 500 birds. The project needs five blocks each with 4 rooms giving atotal number of 20 rooms. The distancebetween each poultry block is at least 40 feet.The design of the broader block should measure 67x150 feet and each block should have 2roomsof 5,000 square feet each. There will be a central store measuring 10x40 feet with 2 rooms. Thefirst room will accommodate feeds the second one will be partitioned to house store for eggs, drugsand office for the Manager and other staff.Labor line will be made of four rooms, 2rooms for the Manager, one room for the storekeeper andone room for general purpose.The perimeter fence will measure one acre and will be made of treated poles and barbed wire. Theproject will construct an underground tank to collect and keep water from the poultry houses aswell as an inbuilt incubator to help in the hatchery.

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7ItemQuantityUnit nameAmountPurchaseofdayoldchicks8000chicks$ 100$800,000Sub total$800,000Feeding1-60 days5kgx8000=$40,000$50$2,000,000subtotal$2000,00060-180 days50birdsconsume3kgperday,8000birds consumes 3 x8000/100=240kgfor 120 days = 240 x120 = 28,800kg$ 50$1,440,000subtotal$ 1,440,000Laying period540 daysAssuming5%mortalitythenweshall remain with8000–(5/100x8000) = 7600 birdsEach50birdsconsumes8kgtherefore 7600 birdswill consume

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