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Borders Group Inc Strategic Plan

An analysis of the strategic plan of Borders Group Inc., focusing on corporate growth and market positioning.

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    Borders Group Inc strategic plan Borders Group Inc S trategic P lan Write a draft of no more than 1,800 words of the strategic plan for your organization, including the following: •Implementation plan ◦Objectives ◦Functional tactics ◦Action items ◦ Milestones and deadlines ◦Tasks and task ownership ◦Resource allocation •Any required organizational change management strategies that would enhance successful implementation •Key success factors, budget, and forecasted financials, including a break - even analysis •Risk management plan, including c ontingency plans for identified risks Format your plan consistent with APA guidelines.

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    Borders Group Inc strategic plan Title: Course Name: Topic Name: Professors Name: Student Name: Date:

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    Borders Group Inc strategic plan Introduction For the successful future of any organization planning is very important. The organization management needs to a good plan suitably according to the market resources and situation available in the organization ( M A Tita & R J Allio , 1984) . It is an important factor to be considered by organizations seeking to improve process and business within the recent organization scope. In present day for a ny profitable or successful business, a strategic plan is most important to for the organization to follow . This plan allows organization for their long term and short term goals to be reached. Brief Discussion Borders Group, Inc. is a top global retailer of movies, books, gifts, music, and other entertainment items. BGP new revenue sources , product development, and needs new growth methods. Below the implementation plan will recognize the course of action best suitable for the company along with the assessed risks , implementation process, and financial projections that will be exercise d as the source of business moving forward. Implementation plan Borders Group, Inc. is presently in a change period and looking methods that will accept the company to resume market share. This implementation plan is mainly concerned with regain customer loyalty , how to spread the business product offerings, and become a key retailer of related merchandise and e - readers. A plan of implementation is a detailed listing of expected difficulties, schedules, activities, and costs that are most required to get the main objectives of the strategic plans ( P S Ring & J L Perry , 1985 ). The team management has formulated a plan that focus on the following areas of concern: design an efficient reward , initiate special functional tactics , short - term objectives, and outsource unneeded functions. Objectives

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