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Borders Group Inc Strategic Plan - Document preview page 1

Borders Group Inc Strategic Plan - Page 1

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Borders Group Inc Strategic Plan

An analysis of the strategic plan of Borders Group Inc., focusing on corporate growth and market positioning.

Olivia Smith
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12 months ago
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Borders Group Inc Strategic Plan - Page 1 preview imageBorders Group Inc strategic planBorders Group IncStrategicPlanWrite a draft of no more than 1,800 words of the strategic plan for your organization,including the following: •Implementation plan ◦Objectives ◦Functional tactics ◦Action itemsMilestones and deadlines ◦Tasks and task ownership ◦Resource allocation •Any requiredorganizational change management strategies that would enhance successful implementation•Key success factors, budget, and forecasted financials, including a break-even analysis •Riskmanagementplan,includingcontingencyplansforidentifiedrisksFormatyourplanconsistent with APA guidelines.
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Borders Group Inc Strategic Plan - Page 3 preview imageBorders Group Inc strategic planTitle:Course Name:Topic Name:Professors Name:Student Name:Date:
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Borders Group Inc Strategic Plan - Page 4 preview imageBorders Group Inc strategic planIntroductionFor the successful future ofany organizationplanning is very important. Theorganizationmanagement needs toa goodplansuitablyaccording to the marketresources andsituationavailable in the organization(M A Tita&R J Allio, 1984).It isanimportantfactorto beconsidered by organizations seeking to improveprocess andbusiness within therecentorganization scope.In present day for anyprofitable orsuccessful business, a strategic plan ismostimportant to for theorganizationto follow. Thisplan allowsorganization for their longterm andshort term goals to be reached.Brief DiscussionBorders Group, Inc. is atopglobal retailer ofmovies,books,gifts,music, and otherentertainment items. BGPnew revenue sources, product development, andneeds new growthmethods.Below theimplementation plan willrecognizethe course of action bestsuitableforthecompanyalong with theassessed risks,implementation process, and financial projectionsthat will beexercised as thesource ofbusinessmovingforward.Implementation planBorders Group, Inc. ispresentlyin achangeperiod andlookingmethods that willacceptthecompany toresumemarket share. This implementationplanismainlyconcerned withregaincustomer loyalty,how tospreadthebusinessproduct offerings, and become akeyretailer ofrelated merchandiseande-readers. Aplan ofimplementation is a detailed listing ofexpecteddifficulties, schedules,activities,andcosts that aremostrequired togetthemainobjectivesof the strategic plans(P S Ring&J L Perry, 1985). Theteammanagement hasformulatedaplan thatfocus onthe following areas of concern:design anefficientreward,initiatespecialfunctional tactics,short-term objectives,andoutsourceunneededfunctions.Objectives
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