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BSA 375 Kudler Fine Foods Loyalty Program

Discusses the Kudler Fine Foods loyalty program.

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    Kudler Fine Foods Loyalty Program 1 Kudler Fine Foods Loyalty Program BSA 3 75 Based on the Kudler Fine Foods Frequent Shopper Program outlined in the provided information, what are the key system requirements for successfully implementing this program across multiple store locations? How will the proposed hardware and software solutions, including the use of a centralized system and replication servers, contribute to system efficiency and data integrity? Word Count Requirement: 250 - 300 words.

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    Kudler Fine Foods Loyalty Program 2 I ntroduction Kudler Fine Foods is a local high - end specialty food store located in the San Diego metropolitan area. Kudler currently has three locations La Jolla, Del Mar and Encinitas. Each location averages about 8,000 square feet of retail space and is located in fashionable shopping centers. Kudler has requested a system to track purchases of individual customer’s through a customer Frequent Shopper Program . Stakeholder  President Kathy Kudler: Current person in charge of the company as the one who decides on the corporate strategies for Kudler Fine Foods.  Encinitas Store Manager Juanita Lopez: Current person in charge of the store at the Encinitas location.  LaJolla Store Manager Kent Vesper: Current person in charge of the store at the LaJolla location.  DelMar Store Manager Laurie Priest: Current person in charge of the store at the DelMar location.  Director Administration and Human Resources Brenda Wagner: D irects the human resources department. Coordinating activities, polices, personnel, and resources of Kudler Fine Foods.  Director Store Operations Yvonne Reyn olds: D irects the activity for all locations of Kudler Fine Foods.

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    Kudler Fine Foods Loyalty Program 3  Director Finance and Accounting Harvey Stephens: Harvey has the power of the purse and will need to approve funds for completing implementation of a new system. Harvey would also need the finance team to run cost benefit analysis to ensure cost saving.  Computer Support Specialist: IT manager in charge of supporting all the computer systems with the Kudler locations.  Accounting Clerk Supports accounting operations by filing paperwork ; merging statements; operating software programs . Project Scope Kudler Frequent Shopper Program is a loyalty point program the tracks store purchases and awarding points that can be redeemed for rewards items. Kudler Fine Foods is a not a store where the customers worry about the price. Kudler sells specialized high - quality products that customers can’t find in regular stores. Kudler Fine Foods loyalty program points can be saved and redeemed for g ifts like specialty foods and airplane ticket upgrades are among some of the gifts available in the program (Kudler fine foods, 2007) . The Frequent Shopper Program/loyalty program will be an automated database th at examines, stores, and reports the purchases made by customers. Kudler will use the collected data to predict future sales and purchases throughout the year. This program will also assist Kudler understand seasonal ordering levels. Frequent Shopping Program Objectives  Track shopping habits of Kudler customers : Shopping habits will allow Kudler understand the stock levels of products of each store location.  Track customer points: Tracking points and allowing customers to see point levels will increase customer interest in earning points.

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    Kudler Fine Foods Loyalty Program 4  Reward frequent shoppers with high - end rewards: High - end reward like airfares upgrades and specialty foods.  Increase in store profits: Maintaining stock levels of good selling items and the customer interest in the loyalty program will increase profits. Determination of Requirements Kudler’s project determination requirements per the service request are necessary for creating a Frequent Shopper Program for Kudler that tracks customer purchases. With every dollar spent the customer will be rewarded points that can be redeemed in the loyalty program. Goal - specific analyses including user and customer needs are to be identified. Process Automation – Analyze current processes and systems Process Improvements – Determine and identify system process improvements Process Engineering – Identify requirements Process Automation is to understand the current system by analyzing the current systems at Kudler. There are a few questions to be asked. How to make customer shop more at Kudler? How to bring new customer into the store? This step is known as the problem analysis step. Next is to find the bottom fine of the problem. This step is the Root Cause Analysis. This analysis will focus on the reason for the problems. The root cause for kudler is that they want to stock more items that are frequently purchased. This will increase the ability to sell more of the desired items, which will increase profit for Kudler Fine Foods. Process Improvements is basically determining how to improve the shopping experience so that Kudler Fine Foods will increase sale throughout the store. The implementation of a Frequency Shoppers Program will draw people in for the items needed and entice the shoppers to browser the store for more deals.

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