BUS 330 Creating Product Usage Categories and AnalyzingComplementary and Substitute ProductsBUS 330Week 2 DQ 1Product Usage CategoriesVisit Minimus.Biz(Follow link in REQUIRED materials), a company specializing in individually-sized products.Review the different product categories along the left navigation panel of the home page. Howmight these items be combined to create a usage group like a “convention survival package” or“campers’ kit”? Explain your reason for choosing as you did.Which items, if purchased, might create complementary demand for another item in the line?Explain how it might accomplish this?Which items might substitute for another? Why did you choose that substitute and how might itaffect demand?ItemsTyson white chicken salad kitCracked wheat wafersDole real fruit bites pineapples chunksPepperidge farm 100 calorie chessman butter cookiesCrystal Light on the go peach tea drink mix“Quick lunch kit”BUS 330 Creating Product Usage Categories and Analyzing Complementary and Substitute Products
An assignment focused on creating product usage categories and analyzing complementary and substitute products.
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