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BUS 330 Creating Product Usage Categories and Analyzing Complementary and Substitute Products

An assignment focused on creating product usage categories and analyzing complementary and substitute products.

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    BUS 330 Creating Product Usage Categories and Analyzing Complementary and Substitute Products BUS 330 Week 2 DQ 1 Product Usage Categories Visit Minimus.Biz (Follow link in REQUIRED materials), a company specializing in individually - sized products. Review the different product categories along the left navigation panel of the home page. How might these items be combined to create a usage group like a “convention survival package” or “campers’ kit”? Explain your reason for choosing as you did. Which items, if purchased, might create complementary demand for another item in the line? Explain how it might accomplish this? Which items might substitute for another? Why did you choose that substitute and how might it affect demand? Items Tyson white chicken salad kit Cracked wheat wafers Dole real fruit bites pineapples chunks Pepperidge farm 100 calorie chessman butter cookies Crystal Light on the go peach tea drink mix “Quick lunch kit”

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