BUS 330 Analyzing Online Shopping as a Service: Differences from Tangible Products and Competitive Differentiation

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BUS 330 Analyzing Online Shopping as a Service: Differences from Tangible Products and Competitive Differentiation BUS 330 Week 1 DQ 1 Products and Services It can be harder to sell an intangible service than a tangible product. After reading Chapter 3 of the text, pick one of the cells in Table 3.4: "Service Classifications" and name a service offered in that class—for example, business remodeling service under consulting and operations. In 200 to 250 words, Describe a service in your chosen category in terms of the four ways a service is different from a product—its intangibility, inseparability, variability, and perish ability. Does one of these aspects suggest a solution for sale that could be used as a point of competitive differentiation in a marketing campaign? + StudyXxy
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