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BUS 330 Analyzing Online Shopping as a Service: Differences from Tangible Products and Competitive Differentiation - Document preview page 1

BUS 330 Analyzing Online Shopping as a Service: Differences from Tangible Products and Competitive Differentiation - Page 1

Document preview content for BUS 330 Analyzing Online Shopping as a Service: Differences from Tangible Products and Competitive Differentiation

BUS 330 Analyzing Online Shopping as a Service: Differences from Tangible Products and Competitive Differentiation

An examination of online shopping services and market competition.

Violet Stevens
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BUS 330 Analyzing Online Shopping as a Service: Differences from Tangible Products and Competitive Differentiation - Page 1 preview imageBUS330AnalyzingOnlineShoppingasaService:DifferencesfromTangibleProductsandCompetitiveDifferentiationBUS330Week1DQ1ProductsandServicesItcanbehardertosellanintangibleservicethanatangibleproduct.AfterreadingChapter3ofthetext,pickoneofthecellsinTable3.4:"ServiceClassifications"andnameaserviceofferedinthatclass—forexample,businessremodelingserviceunderconsultingandoperations.In200to250words,Describeaserviceinyourchosencategoryintermsofthefourwaysaserviceisdifferentfromaproduct—itsintangibility,inseparability,variability,andperishability.Doesoneoftheseaspectssuggestasolutionforsalethatcouldbeusedasapointofcompetitivedifferentiationinamarketingcampaign?+StudyXxy
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Document Details

University
Ashford University
Course
BUS 330
Subject
Business Management

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