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BUS 401 Financial Analysis and Investment Potential of Wrigley Jr. Co

A financial analysis of Wrigley Jr. Co., focusing on investment potential and financial health.

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    WRIGLEY 1 BUS 401 Financial Analysis and Investment Potential of Wrigley Jr. Co In your paper, you discuss the history, financial performance, and growth of Wrigley Jr. Co. as a company. Analyze how Wrigley’s business model, product diversification, and financial strategies have contributed to its success over the years. Additionally, discuss the impact of its acquisition by Mars, Inc., and how this merger has influenced Wrigley’s market position. Word Count Requirement: 1,000 - 1,300 words

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    WRIGLEY 2 “ Wrigley (William) Jr. Co. ” Theresa M . Odom BUS 4 01 Thomas Biggers June 29 , 2014

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    WRIGLEY 3 Wrigley (William) Jr. Co. “ In 1891, William Wrigley Jr. came to Chicago with $32 in his pocket and a check from his uncle for $5,000 to start a new business” ( Wrigley.com). Wrigley (William) Jr. Co. was incorporated in 1927 in the chewing gum industry and as of 2007 there was 16,400 employees and over 40,000 shareholders. “ William Wrigley Jr. is engaged as a manufacturer and marketer of chewing gum and other confectionery products, both in the U.S. and abroad. Co. markets chewing gum and other confectionery products primarily through distributors, wholesalers, corporate chains and cooperative buying groups. As of Dec 31 2007, Co.'s brands were sold in more than 180 countries and territories” ( Mergent Online). Wrigley has such a large range of products other than chewing gum and when you first think of it, you would not automatically think of all of the others besides the gum. W illiam Wrigley Jr. started earning his way as a salesman for soap and baking powder in Chicago, and being “A born entrepreneur with a knack for identifying opportunities where others only saw risk, Wrigley Jr. quickly directed his prodigious energies toward producing his own line of gums” (Wrigley.com). For over 100 years there has been high quality products being enjoyed by many from all over the world, not only gum but mints, lollipops, candies, and many more. As of 2008, not only does Wrigley surpass their goal of $5 billion in sales for 2007 , they also became a subsidiary of Mars, Inc. Wrigley and Mars operate as separate businesses but alongside one another as a leader in the confectionery and food industry. Mars transferred its non - chocolate sugar brands to the Wrigley subsidiary in 2008 and Wrigley donated $5 million towards the global needs in areas such as youth development and environmental conservation , (Wrigley heritage ) .

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