BUS 401 Financial Analysis and Investment Potential of Wrigley Jr. Co

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WRIGLEY1BUS 401Financial Analysis and Investment Potential of Wrigley Jr. CoIn your paper, you discuss the history, financial performance, and growth of Wrigley Jr. Co. as acompany. Analyze how Wrigley’s business model, productdiversification, and financialstrategies have contributed to its success over the years. Additionally, discuss the impact of itsacquisition by Mars, Inc., and how this merger has influenced Wrigley’s market position.Word Count Requirement: 1,000-1,300 words

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WRIGLEY2“Wrigley (William) Jr. Co.”Theresa M.OdomBUS 401ThomasBiggersJune29, 2014

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WRIGLEY3Wrigley (William) Jr. Co.“In 1891, William Wrigley Jr. came to Chicago with $32 in his pocket and a check fromhis uncle for $5,000 to start anewbusiness” (Wrigley.com).Wrigley (William) Jr. Co. wasincorporated in 1927 in the chewing gum industry and as of 2007 there was 16,400 employeesand over 40,000 shareholders. “William Wrigley Jr. is engaged as a manufacturer and marketerof chewing gum and other confectionery products, both in the U.S. and abroad. Co. marketschewing gum and other confectionery products primarily through distributors, wholesalers,corporate chains and cooperative buying groups. As of Dec 31 2007, Co.'s brands were sold inmore than 180 countries and territories” (Mergent Online).Wrigley has such a large range ofproducts other than chewing gum and when you first think of it, you would not automaticallythink of all of the others besides the gum.William Wrigley Jr.startedearning his way as a salesman for soap and baking powder inChicago, and being “A born entrepreneur with a knack for identifying opportunities where othersonly saw risk, Wrigley Jr. quickly directed his prodigious energies toward producing his ownline of gums” (Wrigley.com).For over 100 years there has been high quality products beingenjoyed by many from all over the world, not only gum but mints, lollipops, candies, and manymore. As of 2008, not only does Wrigley surpass their goal of $5 billion in salesfor 2007, theyalsobecame a subsidiary of Mars, Inc. Wrigley and Mars operate as separate businesses butalongside one another as a leader in the confectionery and food industry. Mars transferred itsnon-chocolate sugar brands to the Wrigley subsidiary in 2008 and Wrigley donated $5 milliontowards the global needs in areas such as youth development and environmental conservation,(Wrigley heritage).

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