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BUS 445 IKEA: A Model of Innovation, Sustainability, and Global Success in the Furniture Industry

A case study of IKEA�s innovation, sustainability practices, and global success in the furniture industry.

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    IKEA 1 BUS 445 IKEA: A Model of Innovation, Sustainability, and Global Success in the Furniture Industry Based on your analysis of IKEA's business model and practices, how does IKEA's innovative approach to product design, distribution, and customer engagement contribute to its global success? In your response, be sure to address the company's use of "flat packing," self - assembly, cost leadership, and its focus on sustainability and social responsibility. Provide specific examples to support your answer. Word Count Requirement: Your response should be between 800 - 1000 words.

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    IKEA 2 “ IKEA ” Theresa M . Odom BUS 445 Ernesto Saborio February 22 , 201 5

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