Business Management

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Business Management Student Name Institutional Affiliation Professor’s Name
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Need Theory  This theory was developed by a psychologist known as David McClelland  The model explains takes into account needs as the driving force towards ensuring there is motivation among employees or people within an organization  The theory was developed after Maslow’s hierarchy of needs in the 1940s  McClelland classified needs into three major types and stated that their existence was not limited to one’s gender, race, age as well as culture (McClelland, 1988).
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Cont.: Need Theory: Achievement and Affiliation  The first category as classified by McClelland is the need for achievement  According to him, achievement involves avoiding both high risk and very low risk situations  Need for affiliation is another major classification in which McClelland categorized his theory  According to him, those who need affiliation will always spend most of their times maintaining their social boundaries and relationships with others
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Cont.: Need Theory - power  Power is third major dimension as stated in this theory developed by McClelland  People within this category value discipline and view it as very crucial within the workplace (Johnson, 2008).  For a person to be motivated, there is need to enjoy status recognition as well as winning arguments  In addition to the above, the person can also be motivated by winning competition as well as influencing other individuals. In other words these are motivated with factors that bring power into their hands

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