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Business Strategy and Marketing Plan for Sakasa Tea & Coffee

A completed marketing strategy plan for Sakasa Tea & Coffee, covering branding and operations.

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    Running head: BUSINESS STRATEGY Business Strategy Submitted By: Submitted To: University Attached: Date of Submission: How do you plan to implement effective marketing strategies to attract more customers and increase revenue? Discuss your proposed marketing efforts, target market, and expected outcomes. Additionally, explain how you plan to maintain customer loyalty while competing with larger coffee chains, and outline how you will measure the success of these marketing strategies. Word Count Requirement: 600 - 800 words

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    BUSINESS STRATEGY 2 My business methodology is to buy a current tea and café which is placed a mile far from where I work in Ashburn, Virginia, the business is call ed Sakasa tea and espresso. Sakasa is placed nearby to George Washington University and straightforwardly crosswise over is a chick film and a little inn likewise it is right off a real roadway so it has an incredible area. The reason the manager is offering is a direct result of wellbeing issue and as an issue, he can't run the business the way it ought to. The business is making a benefit of $2000.00 dollars a month by and large in the wake of paying all cost. In any case I feel he can create $5000.00 a month by and large on the off chance that he advertises the business. The current manager never publicizes Sakasa tea and espresso in the zone. Subsequently, I expect since he is placed beside a significant University he didn't need to do any promoting and it was all verbal exchange by the understudies which is an extraordinary. Sakasa serve a mixture of hot and chilly tea and espresso, they utilize just 100% natural Fair Trade espresso and coffee beans (Sakasa tea & espresso, 2008). They additionally crisply cook all espresso beans by regional standards, so you get the genuine enchanted kind of each bean. It is really stunning. Likewise Sakasa characteristic an immense determination of detached leaf teas, they additionally has a mixed bag of exquisite tea sandwiches, grouped desserts, and newly heated scones which presented with distinctive sorts of jam and English Devonshire cream. My business idea is to keep the current idea however add more mixed bag and items to the business and extend the square footage by extending the business over to the following building since it is not involved right now. This will gives every individual a calm study space nearby which will have complimentary wireless internet and agreeable tables and

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    BUSINESS STRATEGY 3 seats for them to study. Likewise I will have a parlor territory for understudies who need to study in gatherings. Reservations must be made no less than 24 hours ahead of time for bigger gatherings of understudies or working experts. I will keep on offering the hot and icy drinks and include solid and natural breakfast and lunch with hand crafted baked good at a sensible cost. I likewise will focus on the majority of the college understudies and staffs by offering them a rebate with a prize card. Likewise I will give out flyers to all close - by organizations in the zone and promote in the neighborhood daily paper semiweekly. In addition, I will amplify my business to cook for all occasions, for example, gaming competitions, workmanship show, Special occasions and the sky is the limit from there. In the event that you are a dependability client you will get extra rebate on all providing food. Since this is a recently create zone any new business open in the region will got free lunch for a day for representatives and staff. My expectation is to bring back what Sakasa tea and espresso was proposed for, home base for tea or espresso specialists, writers, journalists or any individual who appreciates an extraordinary drink (Sakasa tea & espresso, 2008). This territory needs group harmony and I expect to give a warm and benevolent air for everybody to come and meet one another. Which bring me to one other thing I will do is to have a verse night and a solitary night. This will gives the working experts a spot to come and loosen up or unwind for a couple of hours and reach another person. The motivation behind Sakasa tea and espresso is to shrewdly mix postmodern looks and warm shades to make an agreeable detect that welcome the group. Our clients want our outstanding beverages and cordial encompassing: be that as it may more than cordial climate, extraordinary music and comfy solaces. Our crisply cooked espresso, to the finest transported in

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