Business Strategy and Marketing Plan for Sakasa Tea & Coffee

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Running head: BUSINESS STRATEGYBusiness StrategySubmitted By:Submitted To:University Attached:Date of Submission:How do you plan to implement effective marketing strategies to attract more customers andincrease revenue? Discuss your proposed marketing efforts, target market, and expectedoutcomes. Additionally, explain how you plan to maintain customer loyalty while competingwith larger coffee chains, and outline how you will measure the success of these marketingstrategies.Word Count Requirement: 600-800 words

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BUSINESS STRATEGY2My business methodology is to buy a current tea and café which is placed amile far from where I work in Ashburn, Virginia, the business is calledSakasa tea and espresso.Sakasa is placed nearby to George Washington University and straightforwardly crosswise overis a chick film and a little inn likewise it is right off a real roadway so it has an incredible area.The reason the manager is offering is a direct result of wellbeing issue and as an issue, he can'trun the business the way it ought to. The business is making a benefit of $2000.00 dollars amonth by and large in the wake of paying all cost. In any case I feel he can create $5000.00 amonth by and large on the off chance that he advertises the business. The current manager neverpublicizes Sakasa tea and espresso in the zone. Subsequently, I expect since he is placed beside asignificant University he didn't need to do any promoting and it was all verbal exchange by theunderstudies which is an extraordinary.Sakasa serve a mixture of hot and chilly tea and espresso, they utilize just 100%natural Fair Trade espresso and coffee beans (Sakasa tea & espresso, 2008). They additionallycrisply cook all espresso beans by regional standards, so you get the genuine enchanted kind ofeach bean. It is really stunning. Likewise Sakasa characteristic an immense determination ofdetached leaf teas, they additionally has a mixed bag of exquisite tea sandwiches, groupeddesserts, and newly heated scones which presented with distinctive sorts of jam and EnglishDevonshire cream.My business idea is to keep the current idea however add more mixed bag anditems to the business and extend the square footage by extending the business over to thefollowing building since it is not involved right now. This will gives every individual a calmstudy space nearby which will have complimentary wireless internet and agreeable tables and

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BUSINESS STRATEGY3seats for them to study. Likewise I will have a parlor territory for understudies who need to studyin gatherings.Reservations must be made no less than 24 hours ahead of time forbigger gatherings of understudies or working experts. I will keep on offering the hot and icydrinks and include solid and natural breakfast and lunch with hand crafted baked good at asensible cost. I likewise will focus on the majority of the college understudies and staffs byoffering them a rebate with a prize card. Likewise I will give out flyers to all close-byorganizations in the zone and promote in the neighborhood daily paper semiweekly. In addition,I will amplify my business to cook for all occasions, for example, gaming competitions,workmanship show, Special occasions and the sky is the limit from there. In the event that youare a dependability client you will get extra rebate on all providing food. Since this is a recentlycreate zone any new business open in the region will got free lunch for a day for representativesand staff.My expectation is to bring back what Sakasa tea and espresso was proposed for,home base for tea or espresso specialists, writers, journalists or any individual who appreciatesan extraordinary drink (Sakasa tea & espresso, 2008). This territory needs group harmony and Iexpect to give a warm and benevolent air for everybody to come and meet one another. Whichbring me to one other thing I will do is to have a verse night and a solitary night. This will givesthe working experts a spot to come and loosen up or unwind for a couple of hours and reachanother person. The motivation behind Sakasa tea and espresso is to shrewdly mix postmodernlooks and warm shades to make an agreeable detect that welcome the group. Our clients wantour outstanding beverages and cordial encompassing: be that as it may more than cordial climate,extraordinary music and comfy solaces. Our crisply cooked espresso, to the finest transported in

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