COMM/470 Communicating in the Virtual Workplace : Social Media Tools in E-Commerce

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Running head: SOCIAL MEDIA TOOLS IN E-COMMERCE1Social Media Tools in E-CommerceCOMM/470 Communicating in the Virtual WorkplaceDiscuss the role of social media tools in e-commerce, focusing on their impact on customerengagement, marketing, and ethical considerations. Include examples ofpopular platforms andexplain how businesses choose the right tools for specific situations.Word Count Requirement:800–1,000 words

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SOCIAL MEDIA TOOLS INE-COMMERCE2Social Media Tools in E-CommerceSocial media defines itselfas a set of interactive tools that assists in connecting peopleand encourages small businesses in using these tools for relationships and engagement withvendors, customers, community, and peers. Social media also helps businesses inimplementingobjectivessuch ascustomer service, competitive analysis,lead generation,networking, publicrelations, and market research (Bellamkonda, 2011).Social media lends itself as an excellent marketing tool for all types of businesses. Oneadvantage of e-commerce sites is that they have the option of using the various online networks.The target audience of e-commerce is the online shopper and as research indicates, most peoplewho spend time online shopping also spend much of his or her time on social media sites(Progressive Media Concepts, 2011).Businesses benefit from social media by creating aplatform in which online patrons can follow the company’s progress, product reviews, newproducts, special offers, and coupons.In creating a positive rapport with followers businessescan advertise and even sell their products through whichever social media site they choose.Another essential reason for e-commerce companies in using social media sites ismonitoring the competition. Byobservingthe varioussocial mediatricks other e-commercebusinessesimplementindirectingfollowers to their sites,companiescanshapethe beststrategies thatworkbestfortheir business. Companies can also keep up-to-date with Internetmarketing strategies. In understanding the social media craze and the positive effects it can haveon businesses a deeper understanding and explanation of social media coupled with e-commercefollows in the upcoming sections.Social Media Toolsand the Process ofDistributingMessages to Consumers and Clients

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SOCIAL MEDIA TOOLS INE-COMMERCE3When embarking on a new project, task or job,understandingis important for theindividualconcerningwhattools are availableforuse and how to useeach tool,and therequirements for each tool. Social media offers many valuable connections to potentialconsumers and customers.Social Media offers numerous tools of varying types to businesses and consumers,knowing what is available, which social media toolsoneshould be using to achievecompany objectives and how to use the tool forthebusiness’s project can be confusingto even the savviest social marketer. The speed at which tools come to market and headto obsolescence is astounding as is the sheer number of socialmedia tools available(SEO Wizardry, 2011).Understanding and using the social media tools appropriately will definitely help thebusiness become more successful and will be able to cater to consumers and clients on a betterlevel.Manytypes of social media toolsassist inengaging consumers and clients. Each tooloffers a specific characteristic as a tool that helpscompaniessucceed. Social Media uses variousmedia types to engage and interact with consumers including text audio, video,and photographs(SEO Wizardry). Social networks have become a vital part of all web interactions from personalrelationships to working relationships. It has become an outlet for advertising, communications,public relations, sales, marketing,and promotional products. “Social Networking Tools enablebusinesses to open new channels of communication with consumers and business prospects.Digital Social Networks are the new town square, the new Chamber of Commerce meeting, it iswhere consumers and fellow business owners are congregating, and it is the new contact pointbetween businesses and potential and existing clients” (SEO Wizardry). One of the most popular

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