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COMM/470 Communicating in the Virtual Workplace : Social Media Tools in E-Commerce

Explores social media tools and their impact on virtual workplace communication.

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    Running head: SOCIAL MEDIA TOOLS IN E - COMMERCE 1 Social Media Tools in E - Commerce COMM/470 Communicating in the Virtual Workplace Discuss the role of social media tools in e - commerce, focusing on their impact on customer engagement, marketing, and ethical considerations. Include examples of popular platforms and explain how businesses choose the right tools for specific situations. Word Count Requirement: 800 – 1,000 words

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    SOCIAL MEDIA TOOLS IN E - COMMERCE 2 Social Media Tools in E - Commerce Social media define s itself as a set of interactive tools that assists in connecting people and encourages small businesses in using these tools for relationships and engagement with vendors, customers, community, and peers. Social media also helps businesses in implementing objectives such as customer service, competitive analysis, lead generation, networking, public relations, and market research (Bellamkonda, 2011). Social media lends itself as an excellent marketing tool for all types of businesses. One advantage of e - commerce sites is that they have the option of using the various online networks. The target audience of e - commerce is the online shopper and as research indicates, most people who spend time online shopping also spend much of his or her time on social media sites ( Progressive Media Concepts, 2011). Businesses benefit from social media by creating a platform in which online patrons can follow the company’s progress, product reviews, new products, special offers, and coupons. In creating a positive rapport with followers businesses can advertise and even sell their products through whichever social media site they choose. Another essential reason for e - commerce companies in using social media sites is monitoring the competition. By observing the various social media tricks other e - commerce businesse s implement in directing followers to their sites, compan ies can shape the best strateg ies that work best for their business. Companies can also keep up - to - date with Internet marketing strategies . In understanding the social media craze and the positive effects it can have on businesses a deeper understanding and explanation of social media coupled with e - commerce follows in the upcoming sections. S ocial Media T ools and the P rocess of D istribut ing Messages to Consumers and C lients

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    SOCIAL MEDIA TOOLS IN E - COMMERCE 3 When embarking on a new project, task or job, understanding is important for the individual concerning what tools are available for use and how to use each tool, and the requirements for each tool. Social media offers many valuable connections to pote ntial consumers and customers. Social Media offers numerous tools of varying types to businesses and consumers, knowing what is available, which social media tools one should be using to achieve company objectives and how to use the tool for the business’s project can be confusing to even the savviest social marketer. The speed at which tools come to market and head to obsolescence is astounding as is the sheer number of social media tools available (SEO Wizardry, 2011). Understanding and using the social media tools appropriately will definitely help the business become more successful and will be able to cater to consumers and clients on a better level. M any t ypes of social media tools assist in engaging consumers and clients. Each tool offers a specific characteristic as a tool that help s companies succeed. Social Media uses various media types to engage and interact with consumers including text audio, video , and photographs (SEO Wizardry). Social networks have become a vital part of all web interactions from personal relationships to working relationships. It has become an outlet for advertising, communications, public relations, sales, marketing , and promotional products. “Social Networking Tools enable businesses to open new channels of communication with consumers and business prospects. Digital Social Networks are the new town square, the new Chamber of Commerce meeting, it is where consumers and fellow business owners are congregating, and it is the new contact point between businesses and potential and existing clients” (SEO Wizardry). One of the most popular

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